Strategic Choice and Evaluation Paper Essay Example | Topics and Well Written Essays - 1250 words

Strategic Choice and Evaluation Paper - Essay Example The Fast food industry is a very competitive industry in which customer service becomes a focal point. The organization has many strong points that gives them an advantage over their competitors. For example, Chick-Fil-A is known for serving nutritional meals compared to other fast food chains. In addition, it was one of the prime restaurants that came up with the idea to have a â€Å"chicken sandwich.† The founder of the company, Truett Cathy, is very religious and ethics oriented coming from a strong Baptist background [2]. Hence, the company believes in strong Christian and family roots as the restaurant is closed on Sundays. Moreover, the company’s marketing department is fantastic in their advertisements as they often use humor to attract customers [2]. The strategy of the company is to serve nutritious food than its competitors, which becomes the focal point in its quest to compete against other rivals. Another strategy that enables them to be a great fast food ch ain is the fact that that the employees are efficient and attentive to the needs of the customers [1]. Chick-Fil-A employees take pride and pleasure in serving their customers instead of a typical â€Å"Your Welcome† statement. In addition, the employees pride in providing the best services that includes folding napkins in a particular way that pleases the customers [4]. Moreover, the company excels in attracting customers with regular promotions and offering coupons after a big meal. Not only does that keep the customers loyal, it also allows the customer to share these coupons with other acquaintances. Furthermore, Chick-Fil-A excel in reducing its operations time while serving its customers. It prime ability to strive to serve its customers within 90 seconds in a drive-through service is an amazing feat no doubt[1]. With the assistance of smart technology, a timer is often set by the computer screen that tells the employees the progress of the order [1]. This enables the e mployees to be efficient in their time management and at the same time be motivated in their services. Reducing the operation time is the key to being a successful customer oriented business in this booming commerce. Annually, the company evaluates and grades it service by investing more than $1 million in the department. The feedback from customers is received through phone surveys conducted by the company [2]. Each survey consists of twenty questions that evaluate the quality, attentiveness, and the service of its employees. Any other feedback is also welcome from the customers. Again, this is a major step taken by the company to allow itself to gain some leverage against its competitors [3]. Knowing and understanding the customers concerns and feedback is a huge step towards becoming a critical player in the fast food industry through improvement. The company does have many opportunities to expand into the market. Since Chick-Fil-A had healthy sales of around 3127 million last ye ar, the organization does have solid market position. In addition, it continues to use customer service as a reliable tool to attract customers. While the company does have many strong points, one has to acknowledge the fact that having only chicken related items in the menu is detrimental for the business. The customers of today more than ever want choices in everything. Young adults and children are picky eaters and sometimes crave just more than chicken nuggets and fries on a regular basis.

Failed Products Essay Example | Topics and Well Written Essays - 250 words

Failed Products - Essay Example This product was abandoned just a few weeks after its launch and the initial version was resurrected with a new name; Classic Coke† (Robert, 1995). The second product that flopped is Crystal Pepsi which was launched in 1990s as clear cola. This brand lacked lemon/lime flavor unlike the rest of other clear carbonated drinks. It also lacked usual cola flavor. In spite of a costly media blitz, Crystal Pepsi failed to catch on and Pepsi incurred millions of dollars guessing at straws and never recovered fully. This was a big blunder that their competitors learnt from; never change a color that is acceptable to your consumers. Lastly Ben-Gay Aspirin is another example of product failure. Thus having a famous name behind a product that is new does not guarantee success-at times it can be an obstacle if the brand is closely tied to one image or product. Ben-Gay is famous for its exceptional strong smell-and its pain-reducing balm’s burning/warming sensation on its getting in touch with skin.However this wasn’t an excellent fit for Ben-Gay aspirin launch by Pfizer decades ago. Whereas the products were related in that both were designed for pain relief, consumers could not get a taste for swallowing a tablet with a brand they related to burning sensation. Ben-Gay erred in attaching a popular name to something entirely out of character. They should have used a different brand name (Michael,