Separation of Powers and Checks and Balances Research Paper

Separation of Powers and Checks and Balances - Research Paper Example The branches are also somehow linked to the nature of their general functions.LegislativeThe legislative branch is tasked with endorsing the laws of the state and fitting the funds necessary to control the State (Nelson & Donovan, 2012). The Legislative division is split into the Chamber of Representative and the Senate. For a bill to be declared a law, it has to go through the two chambers. The House of DelegatesThe house of representative consists of 435 elected members and they are divided among the 50 States. It also consists of six non-voting members, representing the District of Columbia, the Commonwealth of Puerto Rico and four other areas of the US. It is led by the Speaker who is elected by the members (United States et al., 2013). Election of the members takes place after every two years, and the candidates should be twenty-five years of age (Nelson & Donovan, 2012). It has several powers that include the authority to initiate revenue bill. It also has the authority to indi ct federal officials. The SenateIt has 100 senators, and they are elected by people of each state that they represent. Unlike the representative, the senators must be thirty years old. The Senate is led by the Vice President of the State. It is tasked with confirming the president’s appointments that need consent. They also ratify treaties. However, the house of representative should also approve the Vice President’s appointment. The house should also approve agreements involving foreign trade.

GENETICS Assignment Example | Topics and Well Written Essays - 250 words

GENETICS - Assignment Example In connection with this, it is evident that biotechnology has led to the introduction of hybrids of plants and animals through cloning and gene therapy. It is also apparent that employment of biotechnology in the medical contexts has enhanced the production of effective medicine. However, the ethical issues surrounding the application of biotechnology in real life situation are diverse and convincing. For instance, Coulter, Myers and Varacalli assert that the extensive use of biotechnology has led to human beings being used as the instruments of biotechnology. In connection with this, it is also evident that biotechnology has resulted in biological manipulations (Morris, 2006). It has distorted the profoundly human activities such as those associated with receiving and nurturing life. The production of genetically modified foods has also raised public concerns in many developed countries. Majority of the people believe that the food crops generated via biotechnology may result in fatal health complications (Morrey & Sherlock, 2002). Additionally, it is evident that the introduction of genetically modified organisms hampers with the marketing of organic

Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay

Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay Airtel Lanka is a part of Bharti Airtel, Indias leading telecommunication company which currently operates in 20 countries across Asia and Africa. They brag to be the world 5th largest mobile service provider with their customer base. Airtel Lanka currently has 1.7 million customers from an approximately 21 million customer base as of Quarter 3 in 2012. This assignment was constructed to analyze Airtel Lankas current marketing strategy in Sri Lanka based on Airtels prepaid and post paid voice plans. A valid rivalry analysis through Porters five forces and a detailed internal and external analysis has been conducted in this report, highlighting the issues Airtel had faced since its launch in 2009. Airtel has secured 4th place in the market with 5 players currently playing a tough game in the mobile telecommunication. A detailed product analysis has been undertaken, while looking into the market share and growth through a contextualized BCG matrix. The Ansoff matrix touches on the challenges faced and the ideal strategy to improvise on the mismatch of Airtel products in the market. Table of Contents 1.0 -Key areas of research and sources..1,2 2.0- Analysis of Airtel in the Sri Lankan Marketà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.2,3,4,5 2.1 Airtel Internal Analysis 2 2.2 Airtel External Analysis..3 2.3 Analysis of Airtel Competitorsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 2.4 Putting into practice the Value proposition Builderà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 2.5 BCG MATRIXà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 2.6 The Ansoff Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.5 3.0- Key Conclusions Findings ..5,6 3.1 Internal Check up-SWOT5 3.2 Knowing your external environment.5 3.3 Creating a Value Proposition.5 3.4 Fierce Competition.6 3.5 BCG matrix Analysis of Airtels voice plans portfolio. 6 3.6 The Ansoff Matrix- developing a strategy..6 4.0 Critical Observations..7,8 4.1- Product Development. 7 4.2- Market Development7 4.3 Airtels Lifecycle extensionsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..8 5.0 Learning outcomes from Group work ..8,9 6.0 Executive summary -Working as one teamà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..9 7.0 Action points..9 8.0 Appendices. 10,11,12,13,14 List of figures 2.1 Internal analysis (SWOT)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Pg 2 2.2 External Environmental analysis (PESTEL)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. à ¢Ã¢â€š ¬Ã‚ ¦..Pg 3 2.3 Analysis of Airtel Competitorsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg 3 2.4 Putting into practice the Value proposition Builderà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Pg4 2.5 BCG Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg 4 2.6 Ansoff Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg5 3.4 Competitive Market Share of Sri Lankan Telecommunication players Pg 6 4.3 Airtels Lifecycle extensions à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦..Pg8 Key areas of research Primary Research We have conducted a survey to judge the market awareness on Airtel voice plans available in the market. We have each identified five segments (Youth, Senior Citizen, Corporate professional, professional entrepreneur, Family member) and interviewed five candidates. The sample size was total of 35 candidates, we collected the following responses Airtel plans confuse me The coverage is poor Rating Airtel in the somewhat category Our  Conclusion- Most of the market was not aware of Airtel products. Secondary Research A detailed research has been conducted with the use of academic journals, abstracts, trade publications, media reports, case studies, Interviews through the sources of Ebesco host, Harvard business review and many marketing management related text books and websites and statistical websites like the Central bank of Sri Lanka and the Telecommunication regulatory Commission. Internal Analysis The research on internal analysis of a company has explained the vitality of check ups giving a classic example of our own health check- ups every year and the importance of conducting a Swot check up internally too with the ever-so changing environment. External Analysis PESTEL analysis has been used. Media articles have demonstrated the external environmental challenges that Airtel is facing. Website journals have shown me the importance of analysing the external environment before planning for a new strategy. Competitor Analysis A detailed competitive analysis has been done using the Porters five forces. Research has highlighted a unique observation, that competition, today looks ahead of profits and should be strategizing to compete for survival. Value Proposition Many journal articles and marketing websites have been referenced. The research has shed light onto the importance of having a mechanism of a strong value proposition with a customer focus with the impact of being viewed as credible. A great example of this was Celtels success of entering the poorest continent. (24) BCG Matrix I have referenced journals, text books and trade publications which has highlighted product lifecycle decisions and some of the positives and negatives aspects of the BCG such as the lack of consideration in the competitive expectations and the risk factor. The Ansoff Matrix Research into journals and websites have demonstrated on how to develop a strategy through managing new technology innovations with the Ansoff matrix strategies along with a new concept of reverse innovation conducted by Airtel in India.(47) Analysis of Airtel in the Sri Lankan Market Airtels Internal analysis Threats Competition high High start up cost Free Internet calling Imposed Floor pricing for mobile providers. Strengths Recognized brand Capital investment from India 5th largest mobile operator in the world Strategic Partners around the world CEO well known business personality Weaknesses Lack of local knowledge Experience No coverage in rural areas Poor quality congestion and dropped calls Opportunities Very lucrative market Untapped Segments Legal Airtel set flow rates in Sri Lanka 2.2 Airtel External Analysis PESTEL Political Stability after the civil war Ecological Effects of their towers on the community health.CSR projects. Economic- Sri Lankan Rupees fluctuation Fuel price, Inflation Social Buying behaviors Technological- Adaptation from consumers 2.3 Analysis of Airtels Competitors Threat of New Entrants The set flow rate that is imposed from the government on calling rates makes it difficult to enter and compete. The Porters 5 forces Low Bargaining power of suppliers There are many mobile handset providers. Eg.Nokia Motorola, Sony Ericsson High Rivalry amongst existing players Customers have many choices High Bargaining power of Buyers There are 5 key mobile provides in Sri Lanka, Dialog Axiata, Mobitel, Etisalat, Airtel Hutch. Cost of switching is not high. Threat of Substitutes Fixed telephone lines, Internet calling. . 2.4 Putting into practice the Value proposition Builder 3.Offerings Corporate plans, Family packages, Special tourist plans. Value for money 2 .Value Experience Clear coverage, Best rates with value added services 1.Market Families, couples, Children, University students, Travelers Corporate businesses Value Proposition 4. Benefits Great packages for target the market . Rs 200 package included with free 200 MB, 200 sms 6. Proof Success stories to be highlighted through advertising to gain credibility. 5. Alternatives Differentiation Great Coverage, Unique plans. Adapted from : Greener consulting Ltd T/A Future curve (2003-2001) The value proposition builder. [Online]. Available from: http://www.ronholt.es/prensa/2011_Winning_Value_Propositions.pdf [Accessed September 29th,2012 Market Share High Low Problem Child Stars 2.5 BCG matrix Pre paid post paid Value added services High Market Growth Cash Cows Low Dogs 2.6 Ansoff Matrix Existing Product New Product Airtel Existing Market Product Development Market Penetration Diversification Market Development New Markets 3.0 Key Conclusions Findings 3.1 Internal Check ups-SWOT Just as we conduct check- ups on for health, A SWOT is required with the changing market trends. The strong financial backing can be used to increase its investments and expand rural coverage. Their strategic partners can assist in improving credibility local market knowledge. 3.2 Knowing your external environment The government imposed flow rate makes it harder for Airtel to compete. Mr Mittal explained that this could be played with in India which makes competition easier. (39) 3.3Creating a value proposition Creating a value proposition is essential for a company trying to reach its target market. A value proposition is not about listing all Airtels benefits but selecting the core benefits. Sunil Mittal chairman of Bharti Enterprises, had introduced a concept of reverse innovation success where he outsourced key IT functions and left concentration on core strengths of understanding customers and building brand in India. (47) http://www.airtel.in/wps/wcm/connect/7f2d9c004622c34386769613a14a5b1e/bharti-mittal.jpg?MOD=AJPERES 3.4 Fierce Competition Porters Five forces acts as a helpful tool in devising a strategy based on competition. I have identified that rivalry is high with 5 large players in a market of 21,699,591 mobile subscribers in Q3 2012. Competitive Market share of Sri Lanka Telecommunication player (Author 2012) 3.5 BCG matrix Analysis of Airtels voice plans portfolio There is a growing telecommunication market share of approximately 95 % as mobile users. Airtel needs to adapt is product lifecycle to uplift its matured products and implement proper segmentation to gain market share. 3.6 The Ansoff Matrix- developing a strategy Airtel is adopting a low cost mass market strategy. (Market penetration) Airtel needs to rejuvenate their product and conduct proper segmentation to develop its market and look into a strategy of Market Development and Product development. 4.0 Critical observations 4.1 Product Development Balanced portfolio We need to understand that using BCG to analyse its market share and growth and cash flow could be ineffectively measuring performance. Airtel needs to differentiate and localise their product portfolio and ensure customers are knowledgeable about the differentiated value offered. Eg Rs 100 package, Rs 300 package. Wider Network Coverage Clarity Airtel pleas from the Sri Lankan government to allow tower sharing which will reduce overall cost, improve quality and minimise environmental concerns. The usage of Satellites will improve connection quality. Value proposition develops the product Airtel needs to uplift its image in mobile technology sector with its Indian expertise. Retail partnerships can be used such as banks and food retailers to align credibility. Adding value for money and reducing cost.. 4.2 Market Development Move from Mass market Low cost strategy and establish value for money Airtel is lowering rates and using a penetration strategy. Mittal explained that Tariffs could be played with in India which makes competition easier. So Airtel should adopt packages with value added services as opposed to low cost which will be valued by its markets. (39) Develop untapped markets Kiddies Plan Parents will see this as a security to be able to contact their children and have restrictions on internet and calling features in place. Welcome to Sri Lanka- Tailored to the tourism in Sri Lanka. With application forms on the tourism website and they have a connection ready when arrive at the airport. Corporate packages Offering great bundle packages with Internet, corporate mobiles services, Dialog is treating its high spenders with a key client relationship club offering receptions and freebies and points system. Airtel should adopt a similar strategy to attract the top spenders and sustain their loyalty. 4.3 Airtels Lifecycle extensions Marketing Mix adjustment -Add value rather than reduce price After sales service -Better Communication to public Product adjustments Better coverage with towers and satellites Improvement with more value added services Increase Usage of Airtel bu current customers -Develop great packages Increase Number of Airtel Users Convert non users in new Segments -Grab Competitors Customer . Kotler,P. And Keller,K ( 2009) (19) 5.0 Learning outcomes from group work Master Market penetration before moving on The group identified that Airtels current strategy undertaken is market penetration. Airtel is not currently performing in their markets or their products. They need to perfect this before moving on. A differentiated market penetration strategy is what the group has decided. It was identified that Airtel has already many registered segmented products with the Telecommunication regulatory commission, the underlying issue is the clutter in advertising of Airtel packages that it is not marketed properly. Trail offers This was a new idea brought up by one of our team members to offer 1 month trial offers and let customers experience Airtels product. This will help to capture market share from competitors. We have identified Product P from the marketing mix and that for successful implementation it requires a synchronization of the other 3 Ps Evolving Technology Discussion went that Airtel should always keep a high priority on evolving technology despite its penetration strategy to stay in existing markets and existing products. Retail Partnerships My assignment identified for retails partnerships to enhance the value of the overall product but our team has looked at it as an opportunity to meet target markets and to establish credibility in their markets. 6.0 Executive summary -Working as one team The team got along well there was active contribution from all business backgrounds by each team member. We worked well to stick to our time plan. We got a good competitor insight from a team member who worked for the competitor, Dialog Axiata and another who had foreign exposure had brought forward technologies like tower sharing.On the flip side our group was very opinionated but we always battled out the contradictions and came to an agreeable solution. Individually I learnt a lot about the industry insights and the facts and figures brought by team member has enhanced my knowledge in the telecommunication industry. Action points The group started early to choose a company and Individual research was conducted on Product from the marketing mix. An active email group was set up where we had online discussions as well. Second Meet up was to discuss ideas so far and our progress Once we completed our individual assignment we discussed our findings along with the survey results (see appendix) and battled out the best points to put in our power point presentation. We finalized the slides with layout and discussed out talking points We are now practicing our presentation. 8.0 Appendix QUESTIONNAIRE This survey is about the Airtel and their product offering. Please spend some valuable time of you on this survey and information which collected through this survey would be kept confidentially. Male Female 1. Gender (à ¢Ã‹â€ Ã… ¡) 2. Age (à ¢Ã‹â€ Ã… ¡) 20 25 26 35 36 45 45 50 51-Above 3. Rate the following mobile phone suppliers according to your preference. Very good Good Average Some what Dislike 1 2 3 4 5 Airtel 1 2 3 4 5 Hutch 1 2 3 4 5 Dialog 1 2 3 4 5 Mobitel 1 2 3 4 5 Etisalat 1 2 3 4 5 4. Have you ever used an Airtel connection? (à ¢Ã‹â€ Ã… ¡) Yes No 5. If the answer is yes for the above question why did you switch to another connection? (à ¢Ã‹â€ Ã… ¡) Airtel Product range confused me Price levels are didnt meet up my requirement Coverage is not sufficient Marketing campaigns makes me complex Value added services are not sufficient 6. You use your device mostly on; (à ¢Ã‹â€ Ã… ¡) Voice SMS Data 7. Whose product range fulfil your mobile connection requirement (à ¢Ã‹â€ Ã… ¡) Airtel Hutch Dialog Mobitel Etisalat 8. Your most favourite marketing campaign is from (à ¢Ã‹â€ Ã… ¡) Airtel Hutch Dialog Mobitel Etisalat Thank you

april 19 :: essays research papers

PATRIOT ACT FACT OF THE DAY: In passing the Patriot Act, Congress established standards in oversight for the use of the Act's provisions. For example, Section 1001 of the Patriot Act requires the inspector general of the Department of Justice to determine and report to Congress civil liberties violations. Florida U.S. Attorney Defends PATRIOT Act In a letter to the Florida Times Union, U.S. Attorney Paul Perez explains the success of the PATRIOT Act in protecting Americans from terrorism: â€Å""The Patriot Act did two things to correct major weaknesses in our nation's pre-Sept. 11, 2001, defenses. First, it lowered the bureaucratic and legal wall that had prevented law enforcement and the intelligence community from sharing information with each other about terrorist operatives and plans. † Second, the Patriot Act updated our legal tools, allowing our nation's justice community to use court-approved legal authorities for terrorist investigations that had long been used in investigations of drug smugglers and organized crime. Three years after the passage of the Patriot Act, we can point to a nation that is safer and more secure. Sadly, in this important public debate about freedom and national security, critics have come forward to attack the Patriot Act unfairly, claiming the law endangers our individual rights and our civil liberties."† USA PATRIOT Act News Archive April 18, 2005 PATRIOT ACT FACT OF THE DAY: The Patriot Act allows investigators to use the tools that were already available to investigate organized crime and drug trafficking. As Sen. Joe Biden (DE) explained during the floor debate about the Act, â€Å"the FBI could get a wiretap to investigate the mafia, but they could not get one to investigate terrorists. To put it bluntly, that was crazy! What’s good for the mob should be good for terrorists.† (Cong. Rec., 10/25/01) Former Gov. Racicot corrects misconceptions about PATRIOT Act In an op-ed in the Billings Gazette, Gov. Racicot shows how the PATRIOT Act took down the â€Å"wall† and updated terrorist investigators’ tools: â€Å"The Patriot Act broke down the ‘wall’ that separated law enforcement and intelligence investigations. The 9/11 Commission cited that wall as a central failing in our national security preparedness because it did not allow intelligence officers and criminal investigators to coordinate their information. The Patriot Act updated the tools available to law enforcement with new technology. Also, the Patriot Act took many of the tools available in organized crime and drug trafficking cases and made them available to terrorist investigations.† April 15, 2005

“Nineteen Eighty-Four” by George Orwell Essay

â€Å"Nineteen Eighty-Four† is George Orwell’s unswervingly grim vision of a dystopian future. The author always intended it as more warning than prophecy, so that even though its title date has passed, its lessons about the dangers of conformity, mental coercion, and verbal deception retain their validity and relevance. The novel depicts a world divided into three totalitarian superpowers that are constantly at war with one another: Oceania, dominated by the former United States; Eurasia, dominated by Western Europe; and Eastasia, dominated by China and Japan. Since the novel belongs to the genre of the dystopia, a negative Utopia, much of its content is necessarily involved in describing Oceanian society—not only in the features of its everyday life, much of which reflects British life in 1948 (a year whose inverted numbers may have suggested the novel’s title), but also in detailed explanations of the historical origins of Ingsoc and Oceania, as well as its official language, Newspeak. Discussion A key ingredient in this chilling documentation of eroding human freedom is its depiction of a corrupted language, â€Å"Newspeak,† Orwell’s brilliant rendering of that degraded language of politicians and sophists which hides rather then reveals truth. (Orwell, 19) Orwell, rather clumsily in the view of some critics, gives much of this information in the form of a book-within-a-book, the supposed handbook of the revolutionaries, and an appendix to the novel itself about Newspeak. The purpose of Newspeak was to drastically reduce the number of words in the English language in order to eliminate ideas that were deemed dangerous and, most importantly, seditious to the totalitarian dictator, Big Brother and the Party. â€Å"Thought crime,† the mere act of thinking about ideas like Freedom or Revolution, was punishable by torture and brainwashing. Newspeak was the sinister answer. A character in 1984 describes it succinctly: â€Å"Do not you see that the whole aim of Newspeak is to narrow the range of thought? In the end, we shall make thought crime literally impossible because there will be no words in which to express it. The whole climate of thought will be different. In fact, there will be no thought as we understand it now. † Is our real world today, at the beginning of the new millennium, so very different on a fundamental level from what Orwell predicted? There have been countless refutations of the 1984 dystopia: Totalitarianism is on the wane, Communism is dead, there is more prosperity, more community, more freedom than ever before. (Orwell, 37) Arguably, on a geo-political level, the global information economy has promoted the causes of peace and freedom, preventing potentially worse atrocities and repression in hotspots such as China and the Balkans. The bottom line is: you have no freedom, no power, you feel no need or desire for freedom or power, and, what’s worse you do not even know that you do not have it. Analysis Critics of every aspect along the political spectrum, no matter what their views about the validity of Orwell’s social analysis in â€Å"Nineteen Eighty-Four†, agree on one thing: Considered politically and historically, â€Å"Nineteen Eighty-Four† is one of the most important books of the twentieth century. The bleakness of its vision of a totalitarian society became a profound warning, and Orwell’s accuracy was attested by dissidents in Eastern Europe and Russia both before and after the dissolution of the Soviet empire; Orwell, said a Russian philosopher, â€Å"understood the soul, or soullessness† of Soviet life. Not only did the words â€Å"Newspeak† and â€Å"doublethink† enter the English language but Russians refer to the Novoyaz of Communist Party language. (Orwell, 67) Some critics have pointed out that another layer of meaning exists within the novel. They connect Orwell’s dissection of Oceanian society to his portrayal of his depressing and unhappy preparatory school days, which he discussed in his essay â€Å"Such, Such Were the Joys† (1952). Young English boys were removed from the warmth and security of their families, mini-societies governed by love and respect, and hurled into a world dominated by fear, repression, and an all-pervading sense of guilt. There, Orwell was imprisoned â€Å"not only in a hostile world but in a world of good and evil where the rules were such that it was actually not possible for me to keep them. † In such a society, rebellion or even dissent becomes almost impossible, and even personal relationships are viewed with hostility and suspicion by the ruling â€Å"class,† that is, the masters and proprietors of the school. (Orwell, 81) Conclusion As a true anti-utopian novel, one in which the horrors of totalitarianism are amply illustrated, â€Å"Nineteen Eighty-Four† serves as a poignant reminder of the preciousness of free thought and an open society and whatever the author has predicted in this novel has one way or the other turned out to be true. Works Cited Orwell, George (1949). â€Å"Nineteen Eighty-Four†. New York: Harcourt, Brace & Co. pg 15-129.

The Telephone: Then and Now

Jennifer Evans The Telephone: Then and Now HUMN 303: Introduction to the Humanities Instructor E. Elliott February 11, 2011 The Telephone: Then and Now The telephone was one of the greatest American inventions. Developed in the 1800’s by Alexander Graham Bell, it quickly became one of the most used inventions in the world. The telephone had many impacts on society and the way we communicated and still plays a huge role in the world we live today. The telephone has developed from something that was not a necessity to something people must have. The telephone opened the door for communications across the world and played a part in the development of personal and business cultures by allowing people from different countries the ability to communicate with ease. Carl F. Gauss and Ernst H. Weber built the electromagnetic telegraph in 1814 and was the first step to making electrical signals travel from one device to another which influenced the invention of the telephone (Mann, 2010). Alexander Graham Bell first introduced the telephone to the public on May 10, 1876 (Shulman, 2008). Some developments had already taken place on the invention of a wait to obtain voice transmission, but a device that actually could do it had not yet been developed (Mann, 2010). The problem was developing the transmitter which is the device in the phone that actually allows each person to hear each end of the conversation (Shulman, 2008). Bell had to defend himself in several court cases because of a German inventor by the name of Phillip Reiss already developed a device like the telephone in 1816 (Shulman, 2008). Bell eventually won his patent and invented the first telephone company (Shulman, 2008). Globally, the invention of the telephone was not accepted. People in other countries viewed it as evil, or a way someone could spy on them (Mann, 2010). The telephone was mostly utilized in foreign countries for government, military, and business use only and the general public did not own them (Shulman 2008). European countries did not accept the invention of the telephone and leaders of these countries laughed at its presentation (Mann, 2010). Today, on a global level, we see that the phone did eventually become accepted worldwide and cultures of all kinds are dependent upon its use. The world no longer had to communicate through mail or other means that did not send clear messages. The telephone has evolved to a device that people cannot leave home without and this is obvious in every country around the world. Global communications are used today for government communications, business dealings, and personal relationships (Shulman, 2008). The economy grows from the use of telephones because we are able to pay bills and make business deals from anywhere. People make purchases on the phone and telemarketers use telephones to assist in sales marketing. The invention of the telephone had many impacts on society. It improved communication so that people could maintain more relationships. People had no lines of communication before its development. The mail was the only option and was a very timely process. The impact of the telephone on society when Alexander Graham Bell developed it was to allow everyone, including the poor to have communication ability through the use of the telephone (Mann, 2010). The telephone was the first device that permitted voice communication over long distances. Because of this technology our society and the world changed. It is easy to take technology, inventions, and advances in any field for granted. We accept that we have computers, appliances, and the telephones. We do not consider the impact that these technologies have on our live and they do have an impact, whether good or bad. They affect our lives in ways that we may not even know. One of the most influential, and controversial, inventions has been that of the telephone (Shulman, 2008). When the telephone was introduced it was met with some resistance and a few technical problems. As time passed it became so accepted that almost everyone in the western world had a telephone. The telephone was marketed in that it would increase revenue, employment, and an improve communication (Telephone calls for all, 2007). During World War II, the telephone systems were destroyed in the war stricken countries and the US remained intact (Farley, 2005). The military had already developed radio communications but the telephone was still just a landline. This gave the United States a jump in the invention of mobile communications (Farley, 2005). Doctor Martin Cooper developed the modern day cell phone (Farley, 2005). He invented the technology responsible for the cell phone when he was the Director of Research and Development at Motorola (Farley, 2005). Dr. Martin Cooper is also known as the first person to make a call on a cell phone and his famous first call took place in April of 1973 in New York (Farley, 2005). Cell phones and internet have become the most widely used means of communication and we are in a culture of mobile dependence. Everywhere we go people are on their cell phones or on the internet. Businesses use free access to the internet to attract customers. The telephone and mobile communications have given people access to the world and all the things the world has to offer us in the means of communication with people. The cellular phone industry has grown rapidly with major effects on the economy. People pay monthly bills and buy new phones all the time. I believe there has been a massive culture shift over time with the invention of the telephone. Culture in the earlier time of the invention of the telephone was resentful of the device. We now see a culture of dependency on the phone and the internet. Cell phones look like small computers now and internet access is easily obtainable from anywhere. From rejection to acceptation, the phone was a major invention of American history. The telephone was one of the greatest inventions in American history. Most people today do not leave their home without some type of communication device with them. In most cases, this is a mobile phone but the invention of the mobile phone was dependent upon the invention of the telephone and how to transmit voice signals. The only difference being one has wires and one does not. Communications across the globe are happening everyday and contributes to our growing and expanding culture. If we were not able to communicate with other countries, we would not have a grasp on the events or changes happening around the world. The telephone made a huge impact on the world and our ability to communicate on a global level. The culture shift with the invention of the telephone is dramatic and the economy has definitely reaped the benefits. The telephone and mobile phones were ilestones in America’s history and the we are still inventing new types of telephone devices today. References Farley, T. (2005, April). Mobile telephone history. Telektronikk,(3). Retrieved from http://www. cems. uwe. ac. uk Mann, M. (2010). The deep digital divide: The telephone in British India 1883-1933. Historical Social Research, 35(1), 188-208. Shulman, S. (2008). A game of telephone. Technology Review, 111(6), M18 Telephone c alls for all. (2007). New Scientist, (193)(2589), 14. Retrieved from EBSCOhost. an: 23996043.