Martin Luther King Essay - 1158 Words

nbsp;nbsp;nbsp;nbsp;nbsp;Many people around the world, present and disease, are recognized every year for their work involving peace and justice. These people lived their lives looking forward to changing the world to making it a better place. They did this by helping people day in and day out and they come from every race and gender. Leaders are meant to lead and these people all set examples that are being noticed today. nbsp;nbsp;nbsp;nbsp;nbsp;Towards the end of the depression in 1929, Martin Luther King Jr. was born on and son to Martin Luther King and Alberta Williams. He was born in the city of Atlanta Georgia and grew up in poverty. King’s parents were great leading figures and taught their children to love God and show†¦show more content†¦It will always be remember in history of this time period when everything for different races was different. Whites segregated mostly blacks and included other races and forced some crucial, hard times. It was then in 1955 where Martin Luther King Junior lead others into the first bus boycott, which made an impact and everyone knew about it. It all took place after the world famous Rosa Parks did her part a few weeks earlier to get this campaign going against segregation. King’s life was very hard and he paid for being a leader. Many whites all over the United States disrespected him and his family. He continued however giving his famous speeches and activities that were against segregation. He went through so much in protecting his family since a bomb was left off in front of his house. He was later stabbed in the chest by a woman with a letter opener. King didn’t stop here however. He did the right thing that he knew and he kept on going, passing all the devastation and troubles he was having during these times. One of King’s best accomplishments consisted of getting the U.S. Supreme Court to step in and illegalize the segregation of busing. No longer was it necessary for blacks to sit in the back and whites in the front. People of all races were aloud to sit wherever they wanted and this began a lot of segregation laws that came into play later in history. Since Martin Luther King Junior spent some time in jail after being arrested several times, his wife andShow MoreRelatedThe And Martin Luther King2263 Words   |  10 Pageshr and Martin Luther King were seekers of justice and embraced liberal protestant outlooks early on. The similarities in their theology, while not surprising as King derived much of his material from Niebuhr, proved to be uncanny in that they both concerned themselves with how the church should operate within society, the way love should be implemented in the ethics of individuals, and social change brought forth by nonviolence. Niebuhr’s quest for justice was in result to the horrific events heRead MoreMartin Luther King Jr.1078 Words   |  5 PagesMartin Luther King, Jr., was a very strong person, constantly fighting for what he believed in, which was equality for African Americans. He was not scared to stand up and tell the world what he wanted for society. He was fearless and did everything in his po wer to prove a point. Martin Luther King, Jr., was the strongest individual of his time, for he fought until death, which proves how much he was willing to risk his life to make the world an equal place. Growing up, he had a very interestingRead MoreMartin Luther King Jr.1144 Words   |  5 PagesMartin Luther King Jr. (January 15 1929-April 4, 1968) Brief Summary (of who MLK Jr. is): Martin Luther King Jr. was a Baptist minister and an activist who led the civil rights movement in the 1950. He was a fundamental force behind the civil rights movement that ended legal segregation. He was awarded the Nobel Peace Prize in 1964. But he was sadly assassinated in 1968 on a second floor balcony of Lorraine Motel in Memphis, Tennessee†¦ Childhood: Martin Luther was never poor. He lived with a middleRead MoreDr. Martin Luther King874 Words   |  4 PagesDr. Martin Luther King, Jr. writes this letter as a response to the clergymen, who criticized and impeded the nonviolent campaign led by King in Birmingham. In his long letter, Marin Luther King presents a good deal of rational reasons for why the nonviolent campaign should be done in Southern America. He also demonstrates his unmovable determination to accomplish the goal of this nonviolent campaign. Obviously, King intends to awake the clergymen and other opponents by this touching letter. FromRead MoreMartin Luther King Jr.2405 Words   |  10 PagesMartin Luther King Jr. was a Baptist minister and social activist, who led the Civil Rights Movement in the United States from the mid-1950s until his death by assassination in 1968. IN THESE GROUPS NOBEL PEACE PRIZE WINNERS FAMOUS PEOPLE WHO DIED IN 1968 FAMOUS PEOPLE WHO WENT TO PRISON FAMOUS CAPRICORNS Show All Groups 1 of 19  «  » QUOTES â€Å"But we come here tonight to be saved from that patience that makes us patient with anything less than freedom and justice.† —Martin Luther King Jr. Read MoreDr. Martin Luther King1101 Words   |  5 PagesDr. Martin Luther King is a very passionate, motivating and an inspiring speaker. His â€Å"I Have a Dream is a perfect example of pathos. His speech had so much passions that it filled the audience with so much emotions. Even though there is a strong presence of pathos, than logo and ethos. They are very much present in his speech. On August 28, 1963, on a Washington DC street filled with over 250,000 demonstrators [black and white, young and old] came together to witness Dr. Martin Luther King speaksRead MoreMartin Luther King Jr.881 Words   |  4 PagesMartin Luther King Jr. â€Å" If you can’t fly, then run, if you can’t run, then walk, if you can’t walk, then crawl, but whatever you do, you have to keep moving forward.† (King). Martin Luther King Jr. is a name many know. He was born on January 15, 1929 in Atlanta, Georgia. He grew up in a very religious family, with his father being a pastor, and all. He was galvanized by his father and became a Baptist minister and social minister after he attended Boston University at the age of 15. He, laterRead MoreMartin Luther King Jr.951 Words   |  4 PagesMartin Luther King Jr. is one of the heroes that made an enormous impact on society and the history of the United States. King was born in January 15, 1929 in Atlanta, Georgia. It was a difficult time in the world and he finds it very difficult to play with other boys in town. Their parents never let them play with poor Michael (which is his original name). He doesn’t realize it at the time, but the color of his skin is the cause of many injustices for the rest of his life. His family has alwaysRead MoreMartin Luther King And Gandhi910 Words   |  4 Pages Martin Luther King Jr. had illustrated civil disobedient to the world during a challenging time, by quoting inspirational words from Gandhi and Thoreau. Gandhi had also quoted Thoreau throughout his stimulating time. Before Martin Luther King and Gandhi, Thoreau exemplified civil disobedience in the 1800’s. The purpose of Thoreau’s civil disobedience was to make a different world. King and Gandhi had the same purpose. That is one of the main reasons why they connected to Thoreau’s essay. BornRead MoreDr. Martin Luther King1647 Words   |  7 PagesKing was born on January 15, 1929, in Atlanta, Georgia, to the Reverend Martin Luther King, Sr. (1899–1984) and Alberta Williams King (1904–1974).[1] King s legal name at birth was Michael King,[2] and his father was also born Michael King, but the elder King changed his and his son s names following a 1934 trip to Germany to attend the Fifth Baptist World Alliance Congress in Berlin. It was during this time he chose to be called Martin Luther King in honor of the German reformer Martin Luther

Mkt 421 Week 3 Learning Team Submission Free Essays

Starbucks has a specific target audience for the company’s soup line. According to â€Å"Who Is Starbucks’ Target Audience? † (2012), â€Å"This audience is adult male and adult females from the ages of twenty-five to forty years old. This is approximately half of Starbucks total business† (para. We will write a custom essay sample on Mkt 421 Week 3 Learning Team Submission or any similar topic only for you Order Now 3). The company has another large target market audience. According to â€Å"Who Is Starbucks’ Target Audience? † (2012), â€Å"Starbucks’ second largest target market is forty percent of its business. This audience is between the ages of eight-teen to twenty-four† (para. 4). This helps the company to target a mature audience that will appreciate the wholesome goodness of the company’s soup line. One potently large target market the soup line will open up is catering business lunches. This will open up corporate America to the value that Starbucks presents. This corporate customer will not only purchase soup, but will also be able to purchase coffee with the order. This audience already consumes the company’s’ coffee, but goes elsewhere for their meal plans. This is also an attempt to gain customers from fast food establishments that would like a more upscale dining experience. This experience along with the other things like internet access is what Starbucks offers its customers. Who Is Starbucks’ Target Audience?. (2012). Retrieved from http://smallbusiness. chron. com/starbucks-target-audience-10553. html It might be argued that Starbucks is no more than a fast food company paralleling such chains as McDonalds, Wendy’s, and Taco Bell. The company appears to provide the same basic service customers expect from a fast food giant. One sharp marketing contrast however, consistently has Starbucks standing out far above the others. Starbucks Corporation counts on the same customers visiting their local stores daily and sometimes multiple times in a day. Most fast food chains cannot typically tout such a claim. Starbucks’ customer base is not necessarily specific to age, gender, or cultural origin. Starbucks customers are those who buy-in to the sophisticated image of the â€Å"Siren,† and all she represents. Many Americans have always loved good coffee and coffee drinking as a social event. Starbucks capitalizes on this tradition and caters to the coffee house crowd. In the minds of many, coffee houses represent a rather bohemian genre of artists, poets, and scholars. Starbucks customers know there is a bit of the coffee house crowd in all of us. The company markets a sense of social freedom that has timeless appeal. Starbucks customers like the feeling of exclusivity that being a Starbucks customer provides. Knowing the quirky Starbucks language is an example that is exclusively Starbucks. Starbucks language is a kind of mix of Italian and English. For example, beverage preparers are referred to as â€Å"baristas. Beverage titles like â€Å"caramel macchiato,† and â€Å"Triple, Vente, no foam, three Splenda, skinny, latte,† are fun to say and make the customer feel worldly and sophisticated. Ordering the exclusively Starbucks â€Å"frappacino† satisfies that strange attraction Americans seem to have toward all things European; never mind that the trademarked word frappacino is not a real word in any language. In addition, S tarbucks customers value time and are often master jugglers and multitaskers. Schedules that often overlap career, academics, and family needs are common among Starbucks customers. The new, â€Å"Cup of Comfort† line of gourmet soups provides customers a way to grab a healthy bite of lunch or dinner without interrupting an already busy day. Soccer mom can swing through the drive through so little Bobby or Jennifer can eat a healthy meal before practice and mom can get a quick boost to keep her going. â€Å"Cup of Comfort,† adds an appealing element to the Starbucks menu and satisfies a need for something substantial and healthy in customers’ diets during an afternoon or evening visit to this favorite gathering place. How to cite Mkt 421 Week 3 Learning Team Submission, Essay examples

Corporate Social Responsibility and Financial Performance

Question: Discuss about the Corporate Social Responsibility and Financial Performance. Answer: Introduction A common saying has it that The secret to enjoying a fruit is in sharing it with others. Nowhere more than in the current business environment does this saying resonate. Consumers are becoming increasingly concerned about the operations of the companies they purchase products from and the impact they have on the society (Crane 2008). This report aims to explore Corporate Social Responsibility. What is it? And why are companies increasingly adopting the same? It will also unveil two strategies. First, the diversification strategy, second the integration one, and examples of companies embracing these strategies. Corporate Social Responsibility (CSR) According to Caramela (2016), CSR implies those practices over and above the business operations of a firm, which are meant to benefit the community where the company operates. These activities range from environmental initiatives, green energy efforts, equal employment opportunity, volunteering to a worthy society cause, and philanthropic activities (Smith 2012). Crane (2008) observes that there have been controversies surrounding CSR. On one hand, some companies claim that it is not their core mandate and that it diverts them from their primary objective, to maximize shareholder wealth. To these companies, CSR is nothing more than A window dressing affair. On the other hand there are other firms that have entrenched CSR into their strategies. McWilliams and Siegel (2000) infer that CSR became popular in the late 90s when governments, civil society groups, customers, and suppliers urged firms to give back to the society where they operated. Today many customers and suppliers are choosing to do business with companies adhering to CSR to the detriment of those averse to it. Firms can therefore capture more market share by adopting CSR. Customers are choosing to get behind companies for what they stand for, even more than what they produce (Smith 2012). Examples of companies that exalt CSR include Google with their green energy initiative and Microsoft for their philanthropic efforts (Dill 2014). In Australia firms are recognized for CSR mainly based on their drive for innovation and building relationships with their stakeholders. Based on these criteria, the firms popular with CSR are Arup, NAB and Westpac, Telstrar, and BHP Billiton among others (Smerdon 2015). Diversification Strategy Among the four growth strategies suggested by the Ansoff Matrix, diversification features prominently. The strategy involves a firm developing completely new products in an entirely new market. The primary aim of this strategy is to protect the firm from an economic shock from an unfavorable business event such as increased competitive rivalry or substitute products. The firm usually has another product in another market segment (Robbins et al. 2015). There are three ways of diversification growth strategy. To begin with, is horizontal diversification that involves introduction of new products into an existing market. For instance, a telecommunication firm offering only voice calls may consider offering data packages to the existing customers. This is an expensive move as it involves researching the market and training new staff to handle the new business. Then there is concentric diversification which involves a company adding new but related products to an already existing line of products in a new market. An example a fish manufacturing firm may decide to produce cooking oil for a new market (Dat-Shappard 2013). Lastly, there is conglomerate diversification, which involves a firm adding new products or services to a completely unrelated product line. It may involve acquisitions of viable businesses. An online shop may for example, decide to acquire a money transfer company so as to aid it in selling its products to customers more securely(Suttle 2016). Examples of companies pursuing diversification strategy include Sirtex Medical a firm that deals with medical equipments to fight cancer. It has presence in America, Europe and Asia. The firm was originally manufacturing medical devices and equipment but diversified into medicine and distribution to capitalize on the market. Ainsworth Game Technology is another company pursuing diversification. It is present in many countries in Europe, Asia and Pacific where it manufactures gaming machines. However due to a large market in casinos, the company is now producing electronic gambling equipment (Dat-Shappard 2013). Integration Strategy Where a business is facing threat of increasing bargaining power of the suppliers and buyers, it may consider the integration growth strategy. There are two forms of integration strategy; vertical integration and horizontal integration (Robbins et al. 2015). A firm may choose to grow through vertical integration in two ways. To start with, it may choose vertical backward integration. In this strategy, the firm chooses to control its supplies where the suppliers have acquired intense bargaining power. An example is where a fish manufacturing company chooses to rear their own fish to get rid of suppliers. Going on, the same firm may choose vertical forward integration where the distributors are threatening its business. An example would be the firm opening its online store to get rid of wholesalers and retailers (Nieuwenhuizen, Rossouw and Badenhorst 2008). In horizontal integration, a firm chooses growth by combining its operations with those of another company in related business. This works especially where two competitors combine. This way, the company is better positioned to fight off competitors due to economies of scale (Robbins et al. 2015). Examples of companies that have pursued integration strategy include EBay in America by purchasing PayPal a money transaction company to aid in secure payments by its customers. In Australia, Woolworths and Lowes created a joint venture called Masters in the hardware market to compete with Bunnings (Robbins et al. 2015). Conclusion To remain competitive, businesses have to resort to what the customers want. In this regard, many businesses have embraced corporate social responsibility as a means to harness new markets. Although there have been controversies surrounding CSR, with firms claiming that its not a core business, an equal number of companies are reaping the benefits from adopting CSR. The report has touched on two growth strategies namely, diversification and integration. The various forms of these strategies and examples thereof have been provided. It is recommended that firms join the CSR bandwagon as it not only empowers future customers, but also leads to health competition in the market. References Caramela, S. (2016). What is Corporate Social Responsibility?. [online] Business News Daily. Available at: https://www.businessnewsdaily.com/4679-corporate-social-responsibility.html [Accessed 16 Dec. 2016]. Crane, A. (2008). The Oxford handbook of corporate social responsibility. 1st ed. Oxford: Oxford University Press Inc., pp.6-9. Dat-Shappard, D. (2013). 4 Australian companies with international diversification. [online] Motley Fool Australia. Available at: https://www.fool.com.au/2013/11/28/4-australian-companies-with-international-diversification/ [Accessed 16 Dec. 2016]. Dill, K. (2014). Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/kathryndill/2014/12/08/the-companies-with-the-best-csr-reputations/#78662652a812 [Accessed 16 Dec. 2016]. McWilliams, A. and Siegel, D. (2000). Corporate social responsibility and financial performance: correlation or misspecification?. Strategic Management Journal, 21(5), pp.603-609. Nieuwenhuizen, C., Rossouw, D. and Badenhorst, J. (2008). Business management. 1st ed. Cape Town, South Africa: Juta, pp.55-56. Robbins, S., Bergman, R., Stagg, I. and Coulter, M. (2015). Management. 7th ed. Melbourne: Pearson, pp.300-303. Smerdon, X. (2015). Australias CSR Top 10 Revealed | PBA. [online] Pro Bono Australia. Available at: https://probonoaustralia.com.au/news/2015/06/australias-csr-top-10-revealed/ [Accessed 16 Dec. 2016]. Smith, J. (2012). Forbes Welcome. [online] Forbes.com. Available at: https://www.forbes.com/sites/jacquelynsmith/2012/12/10/the-companies-with-the-best-csr-reputations/#77a30837a727 [Accessed 16 Dec. 2016]. Suttle, R. (2016). Growth Strategies in Business. [online] Smallbusiness.chron.com. Available at: https://smallbusiness.chron.com/growth-strategies-business-4510.html [Accessed 16 Dec. 2016].

Narrative Essay Outline Template With Examples

When someone mentions the word essay, the first thing that comes to most people’s minds is volumes and volumes of words, making arguments and placing sufficient evidence. It’s almost like a philosophical inquiry to them. It doesn’t have to be this way. Essays are not always as abstract as people may picture them to be. Essays can even be used for casual activities such as story-telling. This form of essay is what is called a narrative essay. It combines the art of story-telling and the skill of essay writing. Everyone is bound to meet this form of essay in their life. If in academia, you will meet it in one of your class assignments. If in the professional world, you are bound to encounter it in situations where you have to describe an event or an idea. This article will delve into how to write a narrative essay outline. What Is a Narrative Essay? It is basically the type of writing where the author tells a story, either non-fictional or of personal nature. Since the author is the narrator of the story, most narrative essays are written in the first person. A narrative essay could take the form of an anecdote or an experience that the author relates to. Thus, it is an essay that’s personal in nature. As much as this type of essay is a story of sorts, it is not to be identified with traditional short stories. Whereas conventional stories have a causal fictional character, narrative essays are formal and chronological. They are an enactment of events that occurred in reality. With short stories, one could play around with different characters and also add some elements of fiction. Narrative essays have to conform to things as they actually happened. Narrative essays have a thesis statement in their introductions. The intent of the essay should be highlighted in the thesis statement. Make an Order The Structure of the Narrative Essay Outline The following is a simple structure of a narrative essay outline worksheet: Introduction Captivating hook The relevance of the subject to the author and the reader Thesis Body Paragraphs The setting of the story The background of the events Characters Real examples/illustrations Foreshadowing of outcomes Unfolding of events Outcome of events The verdict Conclusion Summary of key points Restatement of thesis Lessons learned The relevance of the subject Call-to-action (where applicable) This is a simple narrative essay outline example that you can use as a model to create your own narrative essay outline template. It is quite simple and direct. It doesnt need much effort. Writing a working outline for a narrative essay is essential to your writing. It enables you to know which points apply to different parts of the essay. It also helps you stick to the arguments that relate only to the subject of your narrative essay. Let’s expound more on the individual parts of the outline. Narrative Essay Outline Introduction The introduction of the narrative essay should always be captivating. To illustrate: if the entrance to a kids park is dull, will the kids be motivated to go in and check what it has to offer? Every kid would be disinterested since in their minds they were looking forward to something exciting right from the entrance. The same applies to your narrative essay. If the introduction is dull and boring, your reader won’t be hooked. Some may even not go further than the introduction. In another sense, you won’t even be psyched up to write the essay. The introduction of your essay is thus an important element. To attract the intended audience effectively, you have to write a captivating topic sentence that will serve as a hook. An effective catch is one that makes the reader feel as if they relate to the point being addressed. It should be intriguing and strong. To illustrate: Good leaders work hard, but great leaders work smart. This in itself is a strong hook. Anyone who would read it would want to know more about which smart activities make a leader great. Others who may know something about this subject will also be hooked since they will feel that they relate to it. Immediately after the hook, there should be some supporting statements (about two sentences) so that you can place your thesis statement. Your thesis statement should give the direction of your whole essay. It states your intention as the writer and the thought that you will try to prove in the entire essay. Therefore, the thesis statement is best placed at the end of the introductory paragraph so that the readers can get tuned to the authors mind. In all these, ensure that the introduction of your essay is: Captivating Interest-arousing Brief Concise Relatable Direct Narrative Essay Outline Body Paragraphs After carefully crafting your introduction, the next step is coming up with the body paragraphs. This is the most critical part of the essay in that it delivers your message and arguments in relation to the subject at hand. Your story starts, develops and ends in this part of the essay. Generally, there are three paragraphs in the body, and each paragraph has five sentences. But this depends on the extent and length of the narration. As written in the outline for narrative essay, you should start by giving the setting and background of the story. Every story has a setting and background against which it is narrated. For example, it may be a rural setting, religious setting, political setting, etc. Ensure that you mention the right background so that the readers understand what they are reading better. In our case, we can use a political setting since it befits the leadership context. The second aspect that should be included in your narrative essay outline is the characters of the story. It makes practical sense to introduce every character that is part of the essay. It’s not just sufficient to mention their names but you should also describe their personalities, attributes, and roles. But in all these, ensure that the attributes you give to these characters relate to the subject matter of your narrative essay. You dont want a situation where you give a particular character the attribute of being kind and generous, yet s/he is the villain in the story. The third aspect that you should consider in the body paragraphs is the real-life examples of events. This can be done effectively through the use of anecdotes. Since it is a narrative essay, they would make a great addition. Besides, they will even help you expand your main points and how things unfolded. While at it, entice the readers with a little foreshadowing. Give them a sneak peek of what is to unfold. After the real-life examples of events and foreshadowing, go ahead and narrate the facts as they unfold. Let each character have a part to play in the plot and give a detailed description of everything that is unfolding. Follow this closely with the outcome of the events that unfolded. To illustrate: â€Å"The shrewd administrator was able to win the hearts of the citizens since he used an open-door policy in his administration.† â€Å"The close contestant of the shrewd administrator, though able and competent, wasn’t able to win because he repelled people with his aloofness.† With the above outcomes, there is a final verdict that should be made with respect to the subject. Make an Order The following is an illustration of a plausible verdict: The open door policy can be considered as the smart move that the shrewd administrator used to win the hearts of the citizens. Although both administrators were hardworking, we can say that the shrewd administrator was smart to know that hard work is not all that counts. He knew that the citizens needed a person who can sit and listen to their needs. Indeed, he proves that great leaders work smart. How to Write a Narrative Essay Outline Conclusion The conclusion marks the end of the narrative. At this point, you shouldnt add any new point or argument. You should restate your main points and make a summary of them. The moral of the narrative should follow this after reiterating the thesis statement. In this case, you will be giving support to your thesis and reaffirming your stand on the subject. As the author, you should mention the lessons that you have learned from the story so as to stimulate your readers to draw their own lessons. Give a brief explanation as to why the point raised was of relevance. For example, in our illustration of the good and shrewd administrators, it would be a call for all leaders to always think out of the ordinary when serving their subjects. If necessary, add a call-to-action to your essay before you end it. In our case, it could be: Leaders should put the plight of the citizens at heart. Implementing an open door policy in administrative matters should be done to effect this.† Conclusion By applying this narrative essay outline example while writing your narrative, you are sure of crafting an engaging essay. Do you have more guidelines for writing a narrative essay outline? Share with us below.

How to Convert Atmospheres to Pascals (atm to Pa)

How to Convert Atmospheres to Pascals (atm to Pa) Atmospheres and Pascals are two important units of pressure. This example problem demonstrates how to convert the pressure units atmospheres (atm) to pascals (Pa). Pascal is an SI pressure unit that refers to newtons per square meter. Atmosphere originally was a unit related to the air pressure at sea level. It was later defined as 1.01325 x 105 Pa. atm to Pa Problem The pressure under the ocean increases roughly 0.1 atm per meter. At 1 km, the water pressure is 99.136 atmospheres. What is this pressure in pascals? Solution:Start with the conversion factor between the two units: 1 atm 1.01325 x 105 PaSet up the conversion so the desired unit will be canceled out. In this case, we want Pa to be the remaining unit. pressure in Pa (pressure in atm) x (1.01325 x 105 Pa/1 atm)pressure in Pa (99.136 x 1.01325 x 105) Papressure in Pa 1.0045 x 107 Pa Answer:The water pressure at a depth of 1 km is 1.0045 x 107 Pa. Pa to atm Conversion Example Its easy to work the conversion going the other way - from Pascal to atmospheres. The average atmospheric pressure on Mars is about 600 Pa. Convert this to atmospheres. Use the same conversion factor, but check to make certain Pascals cancel out so you get an answer in atmospheres. pressure in atm (pressure on Pa) x (1 atm/1.01325 x 10​5 Pa)pressure in atm 600 / 1.01325 x 105 atm (the Pa unit cancels out)pressure on Mars   0.00592 atm or 5.92 x 10-2 atm In addition to learning the conversion, its worth noting the low atmospheric pressure means humans couldnt breathe on Mars even if the air had the same chemical composition as air on Earth.  The low pressure of the Martian atmosphere also means water and carbon dioxide readily undergo sublimation from the solid to the gas phase.

The Large Hadron Collider and the Frontier of Physics

The Large Hadron Collider and the Frontier of Physics The science of particle physics looks at the very building blocks of matter - the atoms and particles that make up much of the material in the cosmos. Its a complex science that requires painstaking measurements of particles moving at high speeds. This science got a huge boost when the Large Hadron Collider (LHC) began operations in September 2008. Its name sounds very science-fictiony but the word collider actually explains exactly what it does: send two high-energy particle beams at nearly the speed of light around a 27-kilometer long underground ring. At the right time, the beams are forced to collide. Protons in the beams then smash together and, if all goes well, smaller bits and pieces - called subatomic particles - are created for brief moments in time. Their actions and existence are recorded. From that activity, physicists learn more about the very fundamental constituents of matter. LHC and Particle Physics The LHC was built to answer some incredibly important questions in physics, delving into where mass comes from, why the cosmos is made of matter instead of its opposite stuff called antimatter, and what the mysterious stuff known as dark matter could possibly be. It could also provide important new clues about conditions in the very early  universe when gravity and electromagnetic forces were all combined with the weak and strong forces into one all-encompassing force. That only happened for a short time in the early universe, and physicists want to know why and how it changed.   The science of particle physics is essentially the search for  the very basic building blocks of matter. We know about the atoms and molecules that make up everything we see and feel. The atoms themselves are made up of smaller components: the nucleus and electrons. The nucleus is itself made up of protons and neutrons. Thats not the end of the line, however. The neutrons are made up of subatomic particles called quarks. Are there smaller particles? Thats what particle accelerators are designed to find out. The way they do this is to create conditions similar to what it was like just after the Big Bang - the event that began the universe. At that point, some 13.7 billion years ago, the universe was made only of particles. They were scattered freely through the infant cosmos and roamed constantly. These include mesons, pions, baryons, and hadrons (for which the accelerator is named). Particle physicists (the people who study these particles) suspect that matter is made up of at least twelve kinds of fundamental particles. They are divided into quarks (mentioned above) and leptons. There are six of each type. That only accounts for some of the fundamental particles in nature. The rest are created in super-energetic collisions (either in the Big Bang or in accelerators such as the LHC). Inside those collisions, particle physicists get a very fast glimpse at what conditions were like in the Big Bang, when the fundamental particles were first created. What is the LHC? The LHC is the largest particle accelerator in the world, a big sister to Fermilab in Illinois and other smaller accelerators. LHC is located near Geneva, Switzerland, built and operated by the European Organization for Nuclear Research, and used by more than 10,000 scientists from around the world. Along its ring, physicists and technicians have installed extremely strong supercooled magnets that guide and shape the beams of particles through a beam pipe). Once the beams are moving fast enough, specialized magnets guide them to the correct positions where the collisions take place. Specialized detectors record the collisions, the particles, the temperatures and other conditions at the time of the collision, and the particle actions in the billionths of a second during which the smash-ups take place. What Has the LHC Discovered? When particle physicists planned and built the LHC, one thing they hoped to find evidence for is the Higgs Boson. Its a particle named after Peter Higgs, who predicted its existence. In 2012, the LHC consortium announced that experiments had revealed the existence of a boson that matched the expected criteria for the Higgs Boson. In addition to the continued search for the Higgs, scientists using the LHC have created whats called a quark-gluon plasma, which is the densest matter thought to exist outside of a black hole. Other particle experiments are helping physicists understand supersymmetry, which is a spacetime symmetry that involves two related types of particles: bosons and fermions. Each group of particles is thought to have an associated superpartner particle in the other. Understanding such supersymmetry would give scientists further insight into whats called the standard model. Its a theory that explains what the world is, what holds its matter together, and the forces and particles involved. The Future of the LHC Operations at the LHC have included two major observing runs. In between each one, the system is refurbished and upgraded to improve its instrumentation and detectors. The next updates (slated for 2018 and beyond) will include an increase in collisional velocities, and a chance to increase the luminosity of the machine. What that means is that LHC will be able to see ever more rare and fast-occurring processes of particle acceleration and collision. The faster the collisions can occur, the more energy will be released as ever-smaller and harder-to-detect particles are involved. This will give particle physicists an even better look at the very building blocks of matter that make up the stars, galaxies, planets, and life.

Area of family gerontology Research Paper Example | Topics and Well Written Essays - 2750 words

Area of family gerontology - Research Paper Example They are also not in a position to communicate the abuse and thus suffer in silence (IQ Nursing Homes.com, 2008). According to the reports from the U.S. General Accounting Office, 43% of elderly population will live in a nursing home during a lifetime and of these atleast 3 million will be subjected to abuse and atleast 300,000 will die following abuse and neglect at nursing homes (cited in Roberts, 2004). Abuse and negligence leads to violation of human rights of the elderly people who deserve to be respected and have the right to live with dignity and comfort. Infact, the very purpose of admitting then to nursing homes is to make them feel comfortable and get assistance round the clock. Exploitation of their physical and mental vulnerability by means of abuse and neglect needs to be condemned and prevented. Many organizations, groups, laws and reports have devised methods of prevention of abuse and neglect in nursing homes. This article explores some of the measures which help prev ent abuse and neglect. Focus and research statement Is abuse and neglect of elderly common in the nursing homes of United States? Background information Types of abuse in nursing homes Abuse in the elderly can be physical, sexual, emotional or even wrongful death. Financial exploitation and abuse can also occur. Most of the times, abuse occurs by the staff of the nursing home. However, abuse can occur from other residents of the nursing home too. This article mainly concentrates on abuse from the staff. Abuse of the residents can lead to many consequences which vary in intensity ranging from mild discomfort to serious consequences like dehydration, starvation, serious injuries, bedsores and even death. The most common forms of abuse are neglect and caretaking mistreatment (Griffore et al, 2009). Indicators of abuse and negligence in nursing homes In majority of cases, abuse is not obvious and may be missed easily if a family member or a loved person is not watching intentionally. Si nce most of the times, the elderly person is not in a position to address and communicate abuse and neglect which he or she is subjected to, the family member or the loved person must make effort to identify abuse and neglect through various signs and symptoms of abuse (IQ Nursing Homes.com, 2008). When the elderly person becomes withdrawn or non-communicative, emotional abuse must be suspected. Other signs and symptoms of emotional abuse are anxiety, agitation, involuntary seclusion, mood swings, feeling of low self esteem, depression and strange behaviour like sucking, rocking and biting. Since many elderly people develop these features as part of their disease and old age, presence of symptoms and signs of emotional abuse can be attributed to old age mental conditions (IQ Nursing Homes.com, 2008). One clue to the fact that these symptoms actually are due to abuse and neglect is the fact that the onset of symptoms has occurred after admission to the nursing home. Signs and symptom s of physical abuse are unexplained injuries or accidents leading to bruises, abrasions, cuts, damage to the skin, fractures, welts, burns, broken eye glasses, lacerations and

The social impact of television in the Hunger games and 1984 Essay

The social impact of television in the Hunger games and 1984 - Essay Example While the year had come and gone, this narrative was written timely. The novel gives an amazing and haunting vision of the world. The powers of this novel are beyond doubt as it holds the all the imaginations of many generations of readers. This paper looks at the social impact that television has had on this two stories and how the government uses media especially television to control the people. The media especially television serves us with a lot of information. But the question that you may ask is ‘how often do we think about the impact of this information on our thoughts and behaviors?’ while we may believe that it is good to be informed without persuasion, then to some degree we have been manipulated by television. There are many instances in which the use of television has impacted the Hunger Games which was written by Suzanne Collins. In order to explore the television and its effect on people in the Hunger Game, it is easy to look at Katniss Everdeen as she becomes a leader and champion by understanding the power of television. Her unpredictable degrees of awareness and the manipulation of the content that is televised perfectly shows how society reacts to this as well. It is no secret that media specifically television is all around us, which provide us with information at all times. In many times, we perceive them as purely educational or entertaining. We barely think of its impact on our opinions and behaviors. After all, most people are capable of differentiating fact from fiction and can be informed without persuasion, right? But the truth of the matter is the Hunger Games has been impacted by the television. The level of manipulation, will however depend on one’s understanding of media operates, specifically how television impacts viewers. In the Hunger Games, the capitol uses television to keep the citizens compliant. The impact of this has been seen mainly in terms of beliefs, politics and opinions.

Truman Doctrines Essay Example for Free

Truman Doctrines Essay During the Cold War, most U. S. presidents came up with policies also known as â€Å"doctrines† to help remember who stood for what. In this report I will be summarizing a situation that required U. S. diplomatic efforts during President Harry Truman time; explicate the diplomatic doctrine the president followed; describing the effects of this diplomatic efforts for the U. S. and other countries; assess the advantages and disadvantages of the particular doctrine that followed. In February 1947, the British government informed the United States that it could no longer furnish the economic and military assistance it had been providing to Greece and Turkey since the end of WWII. The Truman administration believed that both nations were threatened by communism and it jumped at the chance to take a tough stand against the Soviet Union. In Greece, force has been battling the Greek royal government since the end of WWII. In Turkey, the Soviets were demanding some manner of control over the Dardanelles, territory from which Turkey was able to dominate the strategies waterways from the Black Sea to the Mediterranean. On March 12, 1947 Truman appear before a group of Congress to make his case. He declared the world faced a chance in the years to come. Nations could adapt a way of life â€Å"based upon the will of the majority† and minority forcibly imposed upon the majority. † He proposed the Truman Doctrine which provided political, military, and economic assistance to all democratic nations under threat from external or internal authoritarian forces. It effectively reoriented U. S. foreign policy, away from its usual standpoint of withdrawal from regional conflicts not directly involving the U.  S. , to one of possible intervention in far away conflicts. He began by outlining the situation in Greece and Turkey, â€Å"Assistance is imperative if Greece is to survive as a free nation, they must have assistance if it is to become a self-sufficient and self-respecting democracy. † Greece and Turkey will fall to communism without help. Truman requested that Congress provide $400 million worth of aid to both Greece and Turkey to support the dispatch of American civilian and military personnel and equipment to the region. Congress granted it. This became known as the Military Assistance Program. It ultimately led to NATO. Many historians say the Truman Doctrine marked the American policy of â€Å"containment. † The most famous passage from Truman’s speech: â€Å"I believe that it must be the policy of the U. S. to support free peoples who are resisting attempted subjugation by armed minorities or by outside pressure. † They ideas of this speech informed the communism that they can keep what it had got but Truman would not let it grow anymore. Houghton Mifflin says â€Å"that Truman Doctrine expanded the nation’s role in checking the spread of communism. † This interpretation basically presumes that the U. S. was in the right. As a result of Truman’s presentation of the global threat of Communism led to an anti-Communist Hysteria which was to end in the â€Å"Red Scare† of the 1950s. It also convinced the Soviets in Russia that Americas was a threat to Soviets Communism, and it substantially provoked the Cold War for the 30 years.

Amyotrophic Lateral Sclerosis Essay -- Medical Health Medicine Essays

Amyotrophic Lateral Sclerosis Amyotrophic Lateral Sclerosis is an insidiously developing, adult-onset, progressive anterior horn cell degeneration with associated degeneration of descending motor pathways. Despite increasing clinical and research interest, its cause remains obscure. Although many theories as to its cause have been proposed, no intervention has yet been shown to modify biologically determined motor system degeneration. There is no clear cut neuropathological diagnosis for Amyotrophic Lateral Sclerosis (ALS). Instead, clinicians must rely on both the topographic distribution of the neuronal loss and the finding of some characteristic cytological changes. The precise pattern of these changes, however, varies to some extent, depending on whether the disease is of the classical sporadic type, one of the less common familial types, or the Chamorro form in Guam (1). The primary feature of ALS is anterior horn neuronal cell degeneration and loss. The pathologic features of this process include shrinkage and pyknosis of the large spinal motor neurons (with consequent prominence of lipofuscin), the presence of ghost cells, neuronophagia, and gliosis (2). There is a massive loss of Betz cells and other pyramidal cells from the precentral cortex. Along with the loss of cortical cells, the corticospinal tracts are preferentially depleted of large myelinated fibers (3). Corticospinal tract involvement is most readily observed in the anterior and lateral columns of the spinal cord, particularly caudally. Degeneration of the spinocerebellar tracts may be seen. The posterior columns are affected (but not always) as well (4). Cell loss can be difficult to judge in the brainstem nuclei. Associated findings such as i... ...lerosis. Neurology, 1987; 37:529-532. 4. Williams, D. B., Windebank, A. J. Motor neuron disease (amyotrophic lateral sclerosis). Mayo Clin. Proc., 1991; 66(1): 54-92. 5. Swash, M., Schwartz. Staging motor neurone disease: single fiber EMG studies of asymmetry, progression and compensatory reinnervation. In Research Progress in Motor Neurone Disease, 1984; 123-140. 6. Hirano, A., et. al. Fine structural observations of neurofilamentous changes in amyotrophic lateral sclerosis. J. Neuropathol. Exp. Neurol., 1984; 43:461-470. 7. Kurland, L. T., Mulder, D. W. Epidemiologic investigations of amyotrophic lateral sclerosis. Neurology, 1989; 5:182-196. 8. Barron, K. D., Rodichok, L. D. Cancer and disorders of motor neurons. Adv. Neurol., 1982; 36:267-272. 9. Kurtzke, J. F. Risk factors in amyotrophic lateral sclerosis. Adv. Neurol., 1991; 56:245-70.

nt1330 unit 7 assinment1 Essay

TO: Business Manager FROM: IT Consultant I can understand how you concerned with your company’s security after all information on competitors can be invaluable or very harmful to a company and this is why it must be protected from prying eyes. This does not have to mean that you have to lose production over trying to secure your networks information. An easy measure like user names and passwords can be used to protect less sensitive information but how strong you make those usernames and passwords can have a significant effect on how well your information is protected. I will give you some tips on how to better secure your network with the tools that you already have at hand, keep in mind that you can also buy better security items to better protect you network things like; smart card, finger print scanners, retinal scanners, etc. but I only recommend these for really sensitive information and only for certain users in your company. On the server that is the DC log in to the administrator account and in the Active Directory Users and Computers in the Domain icon in the left pane click on the users icon, you’ll be able to see all of the users in that domain. From here you can click on any user and make changes as necessary, for user names I recommend you use the following format; using capital and lower case letters the first letter of their name, their whole last name and their employee number, ex. â€Å"CCbattle1234@Domain*%#.Local† if someone hack the account and all that they knew the person name and the domain name they could not get in because it is very unlikely that they would know that person employee number and if they do then you have a spy in your company. As for passwords I recommend that they be alpha numeric and what this means is that they should be at least eight characters long, be composed of upper and lower case letters, should contain at least one number and one special characte r. Best Regards,  IT Consultant

Certainty and Doubt

Certainty is a pleasurable feeling to have. We often times take these feelings for granted and do not realize that nothing in the world is a hundred percent certain. Many are convinced that certainty allows one to achieve dreams and desires; but this is untrue. Many do not realize that just because something has not been proven wrong, does not mean it is necessarily true. The intelligence to have a certain amount of doubt regarding everything is truly a blessing to have. Doubt allows us to make discoveries and motivates us to achieve greatness, while certainty can on courage complacency.However, with both, a person can uncover an excess amount of greatness within oneself. Through doubting of the accepted logic of society, many have risen to greatness by discovery in the past. Thomas Edison, Alexander Graham Bell, and Christopher Columbus are all pioneers that led the world to new discoveries on different frontiers. From the creation of the light bulb and the telephone, to the discove ry of the new world, these well-known men of action had begun their journey based on their individual doubts.Due to their doubts, these men were able to make such breakthroughs that they changed the whole world. Without the doubt of the general knowledge of the time, these men would have amounted to something less than what they are given credit for today. Although, having too much doubt can lead to distrust, a person who completely lacks in doubt is considered extremely gullible. In order to avoid gullibility, you must have an amount of doubt on specific subject. Within high school, there are many lies and rumors spread throughout the student body.To avoid gullibility in this particular environment, one must start by searching for the truth. Having doubts on the rumors that are spread throughout the student body can reveal what is the truth. On the other hand, acquiring an excessive amount of doubt can lead to distrust and misunderstandings amongst one’s peers. Doubt can oft entimes be just as polluting to the mind as gullibility. Being doubtful could lead to stress-related health problems such as paranoia and anxiety.We oftentimes do not realize the depth of seriousness of stress that doubt could lead to and we tend to brush it away without giving it recognition. Just like doubt, some certainty in moderation contributes to peace of mind, just as doubt would. Certainty itself is birthed from doubt. It is from ones doubts that a person gains their individual certainty. Without doubt, certainty would never be reached. Many had doubted Thomas Edison when he had attempted to invent the light bulb. It is because that Edison had doubted their beliefs that he had certainty within his own.It was because of this combination of doubt and certainty that Edison was able to progress the discovery of the light bulb. Having one without the other, it would have been nearly impossible for most leaps and bounds in any field of discovery. However, by having both, a person can have the motivation to explore the unknown world. By having doubt in another’s ideals can give a person purpose to search for another explanation. And by having certainty in one’s own beliefs, due to doubt, a person has the self-confidence to make the steps necessary to achieve their goal.A balance of both could lead to plethora potential in any area of ideals and concepts. To achieve one’s goals, it is certain that doubt is a major contribution to success. Having doubt is a great motivator to acquire, but an abundant amount could lead to paranoia and anxiety. Being certain on a specific subject can lead to peace of mind, but it also can prevent society world from feeling the need to make new discoveries. Both of these states of mind are needed to truly unlock one’s own potential and imagination.

Utah Man Denied Social Security Disability

Utah Man Denied Social Security Disability Utah Man Denied Social Security Disability Insurance in Dispute A former welder from Tremonton, Utah who has applied repeatedly for Social Security Disability Insurance (SSDI) benefits has sought the assistance of local investigative television journalists after receiving multiple letters denying his claim. A detailed article on what the news crew found is available here.A History of Medical ProblemsRandy Thompson   said he first started having problems with his back- including a collapsed disc that required surgery- some 17 years ago. He currently states he is unable to stand for more than 10-15 minutes at a time.Almost ten years ago, Thompson quit his welding job after multiple surgeries- despite still wanting to work. His doctors, however, say he cannot. At one point, the State of Utah itself agreed Thompson could not perform any kind of work. He applied for- and received- Medicaid benefits through the state. Unfortunately, those benefits have now stopped.An Unlikely Case for DenialAccording to Thompson, the State of Utah told him there were no jobs he could do, stating he could not perform any kind of work. Even though his team of doctors has offered evidence that he cannot work, the Social Security Administration (SSA) has ruled that he is not eligible for benefits. According to the news team, a representative from the SSA indicated they denied his claim because they believe he can still do other types of work.Taking the Next StepsThe Social Security Administration (SSA) provides benefits for those who have worked, paid into the system and have encountered a disability that now leaves them unable to work. Social Security Disability (SSD) benefits carry over until the recipient reaches retirement age.For now, Thompson is scheduled for an additional surgery to fuse his spine, and has requested a hearing with the SSA to appeal his denial. Unfortunately, 60% of new Social Security Disability Insurance (SSDI) claims receive an initial denial- and few of those are ever reversed on appeal.The Emotional Toll   Its importan t to understand that trying to obtain SSD benefits can negatively impact not only the claimant, but their families. Struggling to receive benefits has caused Thompson a great deal of financial and emotional stress. He reported that his   his marriage is falling apart, he can barely take care of himself and that and he feels lost.We Can HelpIf you are disabled and unable to work, call Disability Attorneys of Michigan for a free confidential consultation. We’ll let you know if we can help you get a monthly check and help you determine if any money or assets you receive could impact your eligibility for disability benefits.Disability Attorneys of Michigan works hard every day helping the disabled of Michigan seek the Social Security Disability and Veterans Disability benefits they need. If you are unable to work due to a physical, mental or cognitive impairment; call Disability Attorneys of Michigan now for a free consultation at 800-949- 2900.Let Michigan’s experienced disability law firm help you get the benefits you deserve.Disability Attorneys of Michigan, Compassionate Excellence. Michigan Social Security Disability Attorney, Michigan Social Security Disability Lawyer, Social Security Disability Claims

What Is Stockholm Syndrome Is It Real

What Is Stockholm Syndrome Is It Real SAT / ACT Prep Online Guides and Tips If you’re studying for your AP Psychology exam, you’ve probably stumbled across the term â€Å"Stockholm Syndrome.† But what is Stockholm Syndrome, exactly? As it turns out, Stockholm Syndrome is a complicated diagnosis that is still surrounded in quite a bit of controversy. In this guide, we’ll teach you everything you need to know about Stockholm Syndrome, and we’ll answer the following frequently asked questions: What is Stockholm Syndrome? Where does it come from? What causes Stockholm Syndrome, and what are its symptoms? Is Stockholm Syndrome a real diagnosis? At the end of this article, we’ll wrap things up with an in-depth look at two real-life cases of Stockholm Syndrome. (You’ll want to stick around until the end...those cases are really interesting.) Ready? Then let’s jump in! What Is Stockholm Syndrome? Stockholm Syndrome- which is also sometimes called â€Å"trauma bonding† or â€Å"terror bonding†- is defined as the â€Å"psychological tendency of a hostage to bond with, identify with, or sympathize with his or her captor.† In other words, Stockholm Syndrome occurs when someone who is held against their will starts to have positive feelings toward the person (or group) who is holding them captive. Also, despite being a psychological phenomenon, Stockholm Syndrome isn’t a mental disorder. Instead, it’s classified as a syndrome, which is a condition that’s characterized by a set of symptoms that often occur together. In order to be diagnosed with a syndrome like Stockholm Syndrome, a person has to exhibit most- but not all!- of the major symptoms that are associated with the syndrome itself. The Kreditbanken building in Norrmalmstorg, Sweden The History of Stockholm Syndrome Unlike most syndromes, which are discovered over time as doctors uncover trends in their patients, the origin of Stockholm Syndrome can be traced back to one specific event. On the morning of August 23, 1973, Jan-Erik Olsson- who was already on parole for robbery- walked into Kreditbanken, a bank in Stockholm, Sweden. He opened fire on two Swedish police officers before taking four bank employees hostage. As part of the list of demands he issued to authorities, Olsson asked that Clark Olofsson, one of his friends from prison, be brought to him. (Olofsson would become Olsson’s accomplice in the Kreditbanken hostage situation, and he would go on to rob another bank two years later.) The hostage situation would last six days before police would use tear gas to subdue Olsson and rescue the hostages. The unfolding drama captured the world’s attention. However, over the course of those 130 hours, another strange thing happened: Olsson’s hostages began to feel sympathy for their captor. One hostage, Kristin Ehnmark, told reporters after the ordeal that she and her fellow hostages were more afraid of the police than Olsson. She and her fellow hostages would later tell authorities that they were treated kindly by Olsson, even though he was holding them captive. For instance, Olsson gave his jacket to Kristin when she began to shiver, and when Elizabeth Oldgren- another hostage- became claustrophobic, Olsson allowed her to walk outside of the vault where he was holding everyone hostage.The hostages’ sympathy of Olsson continued on even after their ordeal was over, and some of them even went to visit Olsson in prison! The psychiatrists who treated the victims compared their behavior to the Post-Traumatic Stress Disorder, or PTSD, that they saw in soldiers returning from war. But that diagnosis didn’t quite fit, especially since the Kreditbanken hostage victims felt emotionally indebted to Olsson. They felt that Olsson, not the police, spared them from death, and they were grateful to Olsson for how kind he was to them. This unique set of symptoms led psychiatrists to label this phenomenon â€Å"Stockholm Syndrome,† which is still what we call it today. Nick Youngson/Alpha Stock Images What Causes Stockholm Syndrome? Stockholm Syndrome occurs in people who have been kidnapped or taken hostage and held against their will. It’s common for people to think that someone must be held hostage for a long period of time to develop Stockholm Syndrome, but new research suggests that isn’t true. Experts believe that it’s the intensity of the experience- not the length of it- that’s one of the primary contributors to whether someone will experience Stockholm Syndrome. Additionally, some psychologists believe that Stockholm Syndrome is more likely in situations where the captors don’t physically abuse their hostages. Instead, captors rely on the threat of violence instead. This can be aimed toward the victim, the victim’s families, or even other hostages. If victims believe their captors will carry through on their threats, it makes them more compliant. Additionally, the lack of violence becomes a sign of kindness. In other words, because a captor could- but doesn’t- act on their threats, victims begin to see that as a sign that their captors care about them. This tension creates the defining characteristic of Stockholm Syndrome, where victims start to sympathize with and/or care about their captors. We can definitely see this in the case of the Kreditbanken robbery. Olssen threatened his hostages with physical violence but never carried through. The hostages told the press that they didn’t feel Olssen was a bad person, especially since he didn’t physically mistreat them during the hostage crisis. Circumstances like these can cause victims to think of their captors as essentially nice- or sometimes even good- people who are taking care of them. Cases of Stockholm Syndrome can show evidence of emotional manipulation or abuse, however. In these instances, the captors use emotional tactics to convince victims to sympathize with them and comply with their demands. This can involve convincing victims that the outside world is more dangerous than staying with their captors or persuading victims that the kidnapper is a victim, too.This makes victims feel like they are unable to escape from their situation, which is why people with Stockholm Syndrome stay with their captors. From a psychological perspective, most psychologists and psychiatrists believe that Stockholm Syndrome is, at its core, all about survival instinct. When people are put into extremely dangerous or traumatic situations, they often behave instinctually in order to survive. You’ve probably heard of this phenomenon phrased as â€Å"fight or flight† instinct, where you either run, freeze, or attack when you’re scared. (For the record, we’re runners.) But survival instinct is actually much more complicated than that, especially when it comes to complex trauma. In the case of Stockholm Syndrome, victims become attached to their captors as a way to cope with their situation. This is also a way for victims to try to make their captors sympathize with them, and thus make it less likely for their captors to hurt or kill them. In other words, building an emotional connection becomes a victim’s way to both cope with his/her new reality and, hopefully, to survive. Having said all of this, there’s one last- but important- thing to realize about Stockholm Syndrome: it doesn’t involve any conscious choice on the part of the victim. Here’s what we mean. Say you’ve been kidnapped, and you’re being held against your will. You might decide to be nice to your kidnappers in an attempt to stay alive and, hopefully, escape. In this scenario, you choose to act in a certain way. Stockholm Syndrome, on the other hand, only occurs when the victim starts subconsciously and involuntarily sympathizing with their captor. In these instances, victims don’t have any conscious idea of what they’re doing, and their feelings toward their kidnappers last long after they’ve been freed. What Are the Symptoms of Stockholm Syndrome? At this point, it’s clear that Stockholm Syndrome is situational, which means that it’s something a person develops in a certain set of very traumatic circumstances. (Namely, the victim has been taken hostage by a stranger and is being held captive.) Now let’s take a look at the four major symptoms someone with Stockholm Syndrome experiences. Symptom 1: The Victim Has Positive Feelings Toward the Captor Like we’ve mentioned before, this is the hallmark of Stockholm Syndrome. Despite being in a terrifying situation, someone developing Stockholm Syndrome will start to sympathize, care about, or feel positively about the person (or people) who are holding them hostage. These positive feelings make the victim more likely to comply with their captors’ demands and feel guilty when they don’t. This was certainly true for the hostages in the Kreditbanken robbery. After her release, Kristin Ehnmark- one of the hostages- would tell reporters that she â€Å"felt like a traitor† when she gave the police information behind Olsson’s back. Additionally, these feelings come from a perception that the captors are treating them kindly. Another of the Kreditbanken victims, Sven Safstrà ¶m, remembers his reaction to Olsson’s threats. â€Å"All that comes back to me [now],† he would tell reporters later, â€Å"is how kind I thought [Olsson] was for saying it was just my leg he would shoot.† These perceived acts of kindness make victims feel like their captors are caring for or protecting them, even in a bad situation. This can make victims think of their captors as good people in a bad situation, rather than criminals who are breaking the law. And remember: for the victim, these positive feelings develop subconsciously and is completely outside of their control. This reaction is their instinctual reaction to a dangerous and traumatic situation, and it’s a survival tactic. Symptom 2: The Victim Has Negative Feelings Toward Family, Friends, or Authorities Because the victim is aligning with their captor, victims also begin to adopt their way of thinking. Since the captors are afraid of being caught and prosecuted, the victims often take on the same anxiety as well. Additionally, some kidnappers also convince their victims that they are protecting them from a dangerous world, not the other way around. This was the case in the Kreditbanken case, where the hostages became afraid that the police- not Olsson- were the real threat. In a phone call with Sweden’s Prime Minister, Kristin Ehnmark explained that while she was being treated well, she was afraid â€Å"the police will attack and kill us† instead. Experts explain that the phenomenon of sympathizing with the captor is a type of hypervigilance, where victims believe that the happiness of their captors is critical to their own wellbeing and safety. In other words, when the captor feels happy and safe, the victims are, too. That’s why victims displaying symptoms of Stockholm Syndrome turn on people who threaten the captor-captive relationship, including the authorities. Symptom 3: The Captor Has Positive Feelings Toward the Victim There are two ways this works. In one aspect, the victim perceives that their captor actually cares about them. This has a lot to do with the â€Å"kindness† we mentioned earlier. When captors don’t act on their threats- or when they do small, seemingly nice things for their victims- it can seem like they actually care about the people they’re holding captive. For example, during her time as a hostage in the Kreditbanken robbery, Elizabeth Oldgren was used by Olsson as a human shield. But he also gave her his jacket when she got cold, which Elizabeth saw as a sign of Olsson’s goodness. She would later tell reporters that although she had â€Å"known him a day when I felt his coat around† her, she was also â€Å"sure [Olsson] had always been that way.† Despite Olsson’s threats and posturing, his one act of compassion made Elizabeth think that he cared about her well-being, too. The second way this works is when authorities, like FBI or police negotiators, use tactics to get captors to see their victims as humans. By doing things like asking captors to call their hostages by their first names, the authorities work to humanize the victims. Doing so makes captors less likely to kill their victims because they’re afraid of getting caught, and the FBI trains its members to use this tactic to â€Å"help preserve life.† Symptom 4: The Victim Supports or Helps the Captor The final symptom of Stockholm Syndrome comes when a victim, instead of trying to escape, tries to help their captor rather than the authorities. In this case, the victim is putting the needs of their captor above their own freedom in order to survive. By this point, someone displaying the symptoms of Stockholm Syndrome already believes that their captor might hurt them or people they care about if they don’t comply with their demands. But more importantly, the victim has started to see the world from their captor’s point of view. Helping their captor isn’t something they’re forced to do- people with Stockholm Syndrome do so out of their own free will and their survival instinct. This last symptom can be particularly confusing for authorities, especially when they don’t realize that the victim has Stockholm Syndrome. During the Kreditbanken incident, Kristin Ehnmark was allowed to speak the then-Prime Minister, Olof Palme, on the phone. Not only did she express a distrust of the police, she also demanded that the victims be allowed to escape with Olsson, not from him! To make things more complicated, this symptom can also manifest itself in a desire to help captors even after the victim has been freed. In fact, Kristen and the other victims of the Kreditbanken robbery visited Olsson in prison for years after the incident. Is Stockholm Syndrome the Same Thing as Being in an Abusive Relationship? The short answer? No. Even though many of the causes and symptoms of Stockholm Syndrome sound like the hallmarks of an abusive relationship, there’s one significant difference: Stockholm Syndrome only occurs in situations where a victim doesn’t know their captor. In other words, in order to develop Stockholm Syndrome, a victim must have never met their kidnapper before. Domestic abuse, on the other hand, requires some sort of prior contact. In cases of domestic abuse, the victim and the perpetrator know each other in some way- they’re related, romantically involved, or in some other close relationship. So while abusive relationships and Stockholm Syndrome might share some characteristics, they aren’t the same thing. Is Stockholm Syndrome a Real Diagnosis? Although Stockholm Syndrome has captured public imagination, there is controversy in the medical community about whether it should be classified as its own disorder. Psychologists and psychiatrists use the Diagnostic and Statistical Manual of Mental Disorders, or DSM-5, as the holy grail of psychological diagnoses. It’s the standard diagnostic tool for any and all psychiatric illnesses and disorders...and Stockholm Syndrome doesn’t appear in the DSM-5. That’s the case for a few reasons. First, the symptoms of Stockholm Syndrome are very similar to those of trauma bonding or post-traumatic stress disorder, both of which do appear in the DSM-5. Psychiatrists and psychologists, however, aren’t in agreement about which classification Stockholm Syndrome falls under. Because there’s no extensive body of research or consensus to help solve the argument, Stockholm Syndrome is left out of the DSM-5 entirely. Second, Stockholm Syndrome is incredibly hard to study because it’s so rare. (More on that in a second.) That means it’s hard to come up with a widely accepted metric for diagnosing Stockholm Syndrome since each case is so unique. That makes it nearly impossible to develop a diagnostic rubric for Stockholm Syndrome, which is the DSM-5’s primary purpose. Lastly, Stockholm Syndrome is a syndrome, not a mental disorder or a mental illness. That means that it’s a collection of associated symptoms with no root biological or mental cause. While there are ramifications of Stockholm Syndrome that are similar to post-traumatic stress disorder, the onset of Stockholm Syndrome is situational, not pathological. So that brings us back to our first question: is Stockholm Syndrome a real diagnosis? Yes and no. While Stockholm Syndrome is not a recognized psychological diagnosis of a mental illness or disorder in the DSM-5, it is a clinical way to explain the unique symptoms that some kidnap and hostage victims display. Nick Youngson/Alpha Stock Images Are There Famous Examples of Stockholm Syndrome? Despite being a fairly well-known psychological condition, Stockholm Syndrome in real life is remarkably rare. According to the 2007 FBI Law Enforcement Bulletin, 73 percent of all kidnapping victims show no evidence of Stockholm syndrome whatsoever. Of those victims remaining, fewer than five percent will develop Stockholm syndrome at all. (In contrast, abusive domestic relationships- which share many of the characteristics of Stockholm syndrome- are unfortunately much more common.) So why are people so curious about a syndrome that occurs so rarely? Along with being a fascinating psychological topic, Stockholm Syndrome continues to capture the imagination of the public in movies, television shows, and even music. In fact, it’s such a pervasive topic in pop culture that the syndrome even has its own write-up on TVTropes.com! This preoccupation with Stockholm Syndrome means that when the rare case does occur, it triggers a media frenzy. Let’s take a look at two of cases of Stockholm Syndrome that captured the world’s attention. Patty Hearst after her arrest in 1975 Patty Hearst One of the most famous cases of Stockholm Syndrome is the kidnapping of Patty Hearst. In February 1974, 19-year-old Patty Hearst was kidnapped from her apartment in Berkeley, California by a group calling themselves the Symbionese Liberation Army, or SLA. The SLA was a radical activist group that used tactics like bank robbing, murder, and kidnapping to wage war- both ideological and literal- against the U.S. Government, which they viewed as an oppressive â€Å"capitalist state.† The SLA decided to kidnap Patty Hearst because she was the granddaughter of billionaire newspaper mogul William Randolph Hearst and the heiress to his fortune. The SLA had three goals in kidnapping Patty Hearst. First, they wanted media attention for their anti-capitalist platform (which they definitely received). Second, they wanted to extort money from Patty’s family to fuel their cause. And last, the SLA planned to brainwash Patty into becoming not only a member of the SLA, but the poster child of their movement. Unfortunately, although the Hearst family would meet most of the SLA’s demands- which included donating $8 million dollars to feed the poor- the SLA didn’t release Patty to her family. Patty wouldn’t be seen for two months, and when she did reappear, it was shocking. In April 1974, the SLA robbed Hibernia Bank in San Francisco...and Patty Hearst was one of the robbers. Security footage showed Patty wielding a machine gun and helping in the robbery, looking quite unlike someone who was being held against her will. After the robbery, the SLA released a pre-taped message from Patty herself. In the recording, Patty called herself â€Å"Tania† and claimed that she was now a voluntary member of the SLA movement. The video sparked widespread public debate. Had Patty been brainwashed by the SLA? Or had she orchestrated the kidnapping plot in order to join the organization and extort money from her family? This debate would end up playing out in court. Patty and other members of the SLA were captured by the FBI in September 1975, eight months after Patty’s kidnapping. She was charged with armed robbery along with a handful of other crimes, and her defense team argued that she had Stockholm Syndrome. But that was a hard case to make: the Kreditbanken robbery had happened just two years earlier, and Stockholm Syndrome was still a new idea in the public consciousness. Ultimately, the jury was unconvinced by the defense, and Patty Hearst was still sentenced to seven years in prison. She would serve two years in prison before her sentence was commuted by President Jimmy Carter. Although there is still quite a bit of controversy surrounding the Patty Hearst case, her situation is now regarded as one of the best examples of Stockholm Syndrome outside of the Kreditbanken hostage situation. Jaycee Dugard in 1991 (Family Photo/CNN) Jaycee Dugard The kidnapping of Jaycee Dugard is another famous case of Stockholm Syndrome that became a media sensation. On June 10, 1991, 11-year-old Jaycee Dugard was abducted while walking home after getting off the school bus. Her mother had moved the family to Meyers, California a year earlier because she thought it was a safer place to raise her children, but now her worst fears had been realized. Once people realized that Jaycee was missing, the community leaped into action. Despite a widespread search effort and tons of media coverage- including a feature on America’s Most Wanted- Jaycee Dugard seemed to have disappeared without a trace. Many thought Jaycee was dead, but her mother held out hope that she was still alive.And she was alive, but she was being held against her will in Antioch, California...just three hours away from her childhood home. Jaycee was held captive until 2009, and even then, she was only rescued because her kidnapper made some critical mistakes. Phillip Greg Garrido, who was on parole for kidnapping and a registered sexual offender, visited the University of California, Berkeley campus looking for a place to hold a special event as part of his â€Å"God’s Desire† program. Garrido believed that angels were communicating with him and had granted him supernatural powers, and he wanted to proselytize on the campus. The UC Berkeley events office and campus police reported him to his parole officer, who asked Garrido to come in for a meeting. He did and brought his wife, Nancy, Jaycee, and Jaycee’s two daughters. (Garrido had repeatedly sexually assaulted Jaycee, who had two children as a consequence.) The police separated Jaycee from Garrido and started questioning her. Jaycee insisted her name was â€Å"Allissa,† and she only admitted her true identity after Garrido confessed to his crimes. By this point, Jaycee had lived with Garrido as â€Å"Allissa† for longer than she had lived with her biological parents. During her questioning at the police station, authorities immediately noticed that Jaycee was displaying symptoms of Stockholm Syndrome. This became even more apparent as more of Jaycee’s story came to light. For instance, as Jaycee got older, Garrido and his wife would take her out into public, including local festivals and fairs. Dugard even helped Garrido run a printing business out of his house. She worked as his graphic designer, answered phone calls and emails, and even met with clients. Despite this, she never made any attempts to escape or reveal her true identity. During an interview with Diane Sawyer for ABC News, Jaycee explained why she never tried to run away and her experience with Stockholm Syndrome. When Sawyer asks Jaycee why she didn’t run, she says, â€Å"in the situation...it wasn’t an option.† She goes on to say that Garrido convinced her that the outside world was dangerous, and that staying with him was the only way to keep herself and her children safe. Sawyer then asks Jaycee if she will ever understand why she didn’t try to leave, and Jaycee responds, â€Å"No. I don’t think so.† Like the Kreditbanken victims, Stockholm Syndrome convinced Jaycee that she was safer staying with her captor than trying to leave. Today, Jaycee uses her experience as a kidnapping victim and trauma survivor to help others who have experienced similar situations. Through her non-profit, the JAYCFoundation, Jaycee works to raise awareness and support for families who have experienced the abduction of a loved one. Now What? If you or someone you know is in a situation like the ones we’ve described above, reach out for help. You can always contact The National Domestic Violence Hotline by phone, text, or web chat for help. Looking for more resources on AP test topics? We’ve got plenty, like a run-down on the different modes of persuasion and a huge list of AP biology study guides! If the term â€Å"AP Test† is no for you, don’t worry! Here’s a primer on AP exams and a breakdown of the average score for each one.

An essay about busness Strategy from a.Profitability b.Marketing

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Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay

Airtel Lanka Is A Part Of Bharti Airtel Marketing Essay Airtel Lanka is a part of Bharti Airtel, Indias leading telecommunication company which currently operates in 20 countries across Asia and Africa. They brag to be the world 5th largest mobile service provider with their customer base. Airtel Lanka currently has 1.7 million customers from an approximately 21 million customer base as of Quarter 3 in 2012. This assignment was constructed to analyze Airtel Lankas current marketing strategy in Sri Lanka based on Airtels prepaid and post paid voice plans. A valid rivalry analysis through Porters five forces and a detailed internal and external analysis has been conducted in this report, highlighting the issues Airtel had faced since its launch in 2009. Airtel has secured 4th place in the market with 5 players currently playing a tough game in the mobile telecommunication. A detailed product analysis has been undertaken, while looking into the market share and growth through a contextualized BCG matrix. The Ansoff matrix touches on the challenges faced and the ideal strategy to improvise on the mismatch of Airtel products in the market. Table of Contents 1.0 -Key areas of research and sources..1,2 2.0- Analysis of Airtel in the Sri Lankan Marketà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.2,3,4,5 2.1 Airtel Internal Analysis 2 2.2 Airtel External Analysis..3 2.3 Analysis of Airtel Competitorsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.3 2.4 Putting into practice the Value proposition Builderà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 2.5 BCG MATRIXà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.4 2.6 The Ansoff Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.5 3.0- Key Conclusions Findings ..5,6 3.1 Internal Check up-SWOT5 3.2 Knowing your external environment.5 3.3 Creating a Value Proposition.5 3.4 Fierce Competition.6 3.5 BCG matrix Analysis of Airtels voice plans portfolio. 6 3.6 The Ansoff Matrix- developing a strategy..6 4.0 Critical Observations..7,8 4.1- Product Development. 7 4.2- Market Development7 4.3 Airtels Lifecycle extensionsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..8 5.0 Learning outcomes from Group work ..8,9 6.0 Executive summary -Working as one teamà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..9 7.0 Action points..9 8.0 Appendices. 10,11,12,13,14 List of figures 2.1 Internal analysis (SWOT)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Pg 2 2.2 External Environmental analysis (PESTEL)à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. à ¢Ã¢â€š ¬Ã‚ ¦..Pg 3 2.3 Analysis of Airtel Competitorsà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg 3 2.4 Putting into practice the Value proposition Builderà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Pg4 2.5 BCG Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg 4 2.6 Ansoff Matrixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Pg5 3.4 Competitive Market Share of Sri Lankan Telecommunication players Pg 6 4.3 Airtels Lifecycle extensions à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦..à ¢Ã¢â€š ¬Ã‚ ¦..Pg8 Key areas of research Primary Research We have conducted a survey to judge the market awareness on Airtel voice plans available in the market. We have each identified five segments (Youth, Senior Citizen, Corporate professional, professional entrepreneur, Family member) and interviewed five candidates. The sample size was total of 35 candidates, we collected the following responses Airtel plans confuse me The coverage is poor Rating Airtel in the somewhat category Our  Conclusion- Most of the market was not aware of Airtel products. Secondary Research A detailed research has been conducted with the use of academic journals, abstracts, trade publications, media reports, case studies, Interviews through the sources of Ebesco host, Harvard business review and many marketing management related text books and websites and statistical websites like the Central bank of Sri Lanka and the Telecommunication regulatory Commission. Internal Analysis The research on internal analysis of a company has explained the vitality of check ups giving a classic example of our own health check- ups every year and the importance of conducting a Swot check up internally too with the ever-so changing environment. External Analysis PESTEL analysis has been used. Media articles have demonstrated the external environmental challenges that Airtel is facing. Website journals have shown me the importance of analysing the external environment before planning for a new strategy. Competitor Analysis A detailed competitive analysis has been done using the Porters five forces. Research has highlighted a unique observation, that competition, today looks ahead of profits and should be strategizing to compete for survival. Value Proposition Many journal articles and marketing websites have been referenced. The research has shed light onto the importance of having a mechanism of a strong value proposition with a customer focus with the impact of being viewed as credible. A great example of this was Celtels success of entering the poorest continent. (24) BCG Matrix I have referenced journals, text books and trade publications which has highlighted product lifecycle decisions and some of the positives and negatives aspects of the BCG such as the lack of consideration in the competitive expectations and the risk factor. The Ansoff Matrix Research into journals and websites have demonstrated on how to develop a strategy through managing new technology innovations with the Ansoff matrix strategies along with a new concept of reverse innovation conducted by Airtel in India.(47) Analysis of Airtel in the Sri Lankan Market Airtels Internal analysis Threats Competition high High start up cost Free Internet calling Imposed Floor pricing for mobile providers. Strengths Recognized brand Capital investment from India 5th largest mobile operator in the world Strategic Partners around the world CEO well known business personality Weaknesses Lack of local knowledge Experience No coverage in rural areas Poor quality congestion and dropped calls Opportunities Very lucrative market Untapped Segments Legal Airtel set flow rates in Sri Lanka 2.2 Airtel External Analysis PESTEL Political Stability after the civil war Ecological Effects of their towers on the community health.CSR projects. Economic- Sri Lankan Rupees fluctuation Fuel price, Inflation Social Buying behaviors Technological- Adaptation from consumers 2.3 Analysis of Airtels Competitors Threat of New Entrants The set flow rate that is imposed from the government on calling rates makes it difficult to enter and compete. The Porters 5 forces Low Bargaining power of suppliers There are many mobile handset providers. Eg.Nokia Motorola, Sony Ericsson High Rivalry amongst existing players Customers have many choices High Bargaining power of Buyers There are 5 key mobile provides in Sri Lanka, Dialog Axiata, Mobitel, Etisalat, Airtel Hutch. Cost of switching is not high. Threat of Substitutes Fixed telephone lines, Internet calling. . 2.4 Putting into practice the Value proposition Builder 3.Offerings Corporate plans, Family packages, Special tourist plans. Value for money 2 .Value Experience Clear coverage, Best rates with value added services 1.Market Families, couples, Children, University students, Travelers Corporate businesses Value Proposition 4. Benefits Great packages for target the market . Rs 200 package included with free 200 MB, 200 sms 6. Proof Success stories to be highlighted through advertising to gain credibility. 5. Alternatives Differentiation Great Coverage, Unique plans. Adapted from : Greener consulting Ltd T/A Future curve (2003-2001) The value proposition builder. [Online]. Available from: http://www.ronholt.es/prensa/2011_Winning_Value_Propositions.pdf [Accessed September 29th,2012 Market Share High Low Problem Child Stars 2.5 BCG matrix Pre paid post paid Value added services High Market Growth Cash Cows Low Dogs 2.6 Ansoff Matrix Existing Product New Product Airtel Existing Market Product Development Market Penetration Diversification Market Development New Markets 3.0 Key Conclusions Findings 3.1 Internal Check ups-SWOT Just as we conduct check- ups on for health, A SWOT is required with the changing market trends. The strong financial backing can be used to increase its investments and expand rural coverage. Their strategic partners can assist in improving credibility local market knowledge. 3.2 Knowing your external environment The government imposed flow rate makes it harder for Airtel to compete. Mr Mittal explained that this could be played with in India which makes competition easier. (39) 3.3Creating a value proposition Creating a value proposition is essential for a company trying to reach its target market. A value proposition is not about listing all Airtels benefits but selecting the core benefits. Sunil Mittal chairman of Bharti Enterprises, had introduced a concept of reverse innovation success where he outsourced key IT functions and left concentration on core strengths of understanding customers and building brand in India. (47) http://www.airtel.in/wps/wcm/connect/7f2d9c004622c34386769613a14a5b1e/bharti-mittal.jpg?MOD=AJPERES 3.4 Fierce Competition Porters Five forces acts as a helpful tool in devising a strategy based on competition. I have identified that rivalry is high with 5 large players in a market of 21,699,591 mobile subscribers in Q3 2012. Competitive Market share of Sri Lanka Telecommunication player (Author 2012) 3.5 BCG matrix Analysis of Airtels voice plans portfolio There is a growing telecommunication market share of approximately 95 % as mobile users. Airtel needs to adapt is product lifecycle to uplift its matured products and implement proper segmentation to gain market share. 3.6 The Ansoff Matrix- developing a strategy Airtel is adopting a low cost mass market strategy. (Market penetration) Airtel needs to rejuvenate their product and conduct proper segmentation to develop its market and look into a strategy of Market Development and Product development. 4.0 Critical observations 4.1 Product Development Balanced portfolio We need to understand that using BCG to analyse its market share and growth and cash flow could be ineffectively measuring performance. Airtel needs to differentiate and localise their product portfolio and ensure customers are knowledgeable about the differentiated value offered. Eg Rs 100 package, Rs 300 package. Wider Network Coverage Clarity Airtel pleas from the Sri Lankan government to allow tower sharing which will reduce overall cost, improve quality and minimise environmental concerns. The usage of Satellites will improve connection quality. Value proposition develops the product Airtel needs to uplift its image in mobile technology sector with its Indian expertise. Retail partnerships can be used such as banks and food retailers to align credibility. Adding value for money and reducing cost.. 4.2 Market Development Move from Mass market Low cost strategy and establish value for money Airtel is lowering rates and using a penetration strategy. Mittal explained that Tariffs could be played with in India which makes competition easier. So Airtel should adopt packages with value added services as opposed to low cost which will be valued by its markets. (39) Develop untapped markets Kiddies Plan Parents will see this as a security to be able to contact their children and have restrictions on internet and calling features in place. Welcome to Sri Lanka- Tailored to the tourism in Sri Lanka. With application forms on the tourism website and they have a connection ready when arrive at the airport. Corporate packages Offering great bundle packages with Internet, corporate mobiles services, Dialog is treating its high spenders with a key client relationship club offering receptions and freebies and points system. Airtel should adopt a similar strategy to attract the top spenders and sustain their loyalty. 4.3 Airtels Lifecycle extensions Marketing Mix adjustment -Add value rather than reduce price After sales service -Better Communication to public Product adjustments Better coverage with towers and satellites Improvement with more value added services Increase Usage of Airtel bu current customers -Develop great packages Increase Number of Airtel Users Convert non users in new Segments -Grab Competitors Customer . Kotler,P. And Keller,K ( 2009) (19) 5.0 Learning outcomes from group work Master Market penetration before moving on The group identified that Airtels current strategy undertaken is market penetration. Airtel is not currently performing in their markets or their products. They need to perfect this before moving on. A differentiated market penetration strategy is what the group has decided. It was identified that Airtel has already many registered segmented products with the Telecommunication regulatory commission, the underlying issue is the clutter in advertising of Airtel packages that it is not marketed properly. Trail offers This was a new idea brought up by one of our team members to offer 1 month trial offers and let customers experience Airtels product. This will help to capture market share from competitors. We have identified Product P from the marketing mix and that for successful implementation it requires a synchronization of the other 3 Ps Evolving Technology Discussion went that Airtel should always keep a high priority on evolving technology despite its penetration strategy to stay in existing markets and existing products. Retail Partnerships My assignment identified for retails partnerships to enhance the value of the overall product but our team has looked at it as an opportunity to meet target markets and to establish credibility in their markets. 6.0 Executive summary -Working as one team The team got along well there was active contribution from all business backgrounds by each team member. We worked well to stick to our time plan. We got a good competitor insight from a team member who worked for the competitor, Dialog Axiata and another who had foreign exposure had brought forward technologies like tower sharing.On the flip side our group was very opinionated but we always battled out the contradictions and came to an agreeable solution. Individually I learnt a lot about the industry insights and the facts and figures brought by team member has enhanced my knowledge in the telecommunication industry. Action points The group started early to choose a company and Individual research was conducted on Product from the marketing mix. An active email group was set up where we had online discussions as well. Second Meet up was to discuss ideas so far and our progress Once we completed our individual assignment we discussed our findings along with the survey results (see appendix) and battled out the best points to put in our power point presentation. We finalized the slides with layout and discussed out talking points We are now practicing our presentation. 8.0 Appendix QUESTIONNAIRE This survey is about the Airtel and their product offering. Please spend some valuable time of you on this survey and information which collected through this survey would be kept confidentially. Male Female 1. Gender (à ¢Ã‹â€ Ã… ¡) 2. Age (à ¢Ã‹â€ Ã… ¡) 20 25 26 35 36 45 45 50 51-Above 3. Rate the following mobile phone suppliers according to your preference. Very good Good Average Some what Dislike 1 2 3 4 5 Airtel 1 2 3 4 5 Hutch 1 2 3 4 5 Dialog 1 2 3 4 5 Mobitel 1 2 3 4 5 Etisalat 1 2 3 4 5 4. Have you ever used an Airtel connection? (à ¢Ã‹â€ Ã… ¡) Yes No 5. If the answer is yes for the above question why did you switch to another connection? (à ¢Ã‹â€ Ã… ¡) Airtel Product range confused me Price levels are didnt meet up my requirement Coverage is not sufficient Marketing campaigns makes me complex Value added services are not sufficient 6. You use your device mostly on; (à ¢Ã‹â€ Ã… ¡) Voice SMS Data 7. Whose product range fulfil your mobile connection requirement (à ¢Ã‹â€ Ã… ¡) Airtel Hutch Dialog Mobitel Etisalat 8. Your most favourite marketing campaign is from (à ¢Ã‹â€ Ã… ¡) Airtel Hutch Dialog Mobitel Etisalat Thank you